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Shahnaz Mahmud
'NYT Mag' Nabs First Cover-Wrap Ad

NEW YORK The New York Times Magazine has signed a private wealth management firm as its first cover-wrap advertiser.U.S. Trust, Bank of America Private Wealth Management on Aug. 10 will…

August 8, 2008, 12:00 AM EDT

SinglePoint Serves Ads to Mobile Phones

NEW YORK Interactive TV firm SinglePoint has launched what it believes to be the first mobile ad insertion platform. Dubbed SingleBrand, the offering is designed to retrieve and serve ads…

August 5, 2008, 12:00 AM EDT

MasterCard Rolls Out 'Roots of Rock'

NEW YORK Free downloads and the chance to meet a rock star are the main draws of MasterCard's "Roots of Rock" sweepstakes, which also marks the first major entertainment sponsorship…

August 4, 2008, 12:00 AM EDT

MasterCard Rolls Out 'Roots of Rock'

Free downloads and the chance to meet a rock star are the main draws of MasterCard's "Roots of Rock" sweepstakes, which also marks the first major entertainment sponsorship that lets…

August 4, 2008, 12:00 AM EDT

Starcom, Twentieth TV in Syndie Ad Deal

NEW YORK Starcom USA and Twentieth Television have inked what both parties believe to be the first syndicated ad deal related to day and date ratings a year after C3…

July 29, 2008, 12:00 AM EDT

For Spike TV, It's a Man's World

NEW YORK Spike Television finally is getting some. Action, that is -- at least, from new advertisers, if not necessarily new viewers.The reason has much to do with Spike's two-year-old…

July 28, 2008, 12:00 AM EDT

Snoop Dogg Goes Bollywood

NEW YORK A new agency is banking on hip-hop tie-ins and concert-tour promotions to help international advertisers leverage the Bollywood movie industry to gain a foothold in India's huge consumer…

July 28, 2008, 12:00 AM EDT

Coke Designs Olympics Push

NEW YORK As it planned for its sponsorship of the upcoming Beijing Olympics, Coca-Cola made a significant discovery: When the brand was first introduced in China, its brand name in…

July 21, 2008, 12:00 AM EDT

Coke Designs Olympics Push

As it planned for its sponsorship of the upcoming Beijing Olympics, Coca-Cola made a significant discovery: When the brand was first introduced in China, its brand name in the Mandarin…

July 21, 2008, 12:00 AM EDT

Warner Music, SendMeMobile in Pact

NEW YORK Warner Music Group has partnered with SendMeMobile, in an effort to connect Warner artists with fans via SendMe's various platforms.Starting today, Warner's entire mobile catalog is available to…

July 17, 2008, 12:00 AM EDT

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