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Shahnaz Mahmud

Break and Panache Test IAB Video Formats

NEW YORK New research appears to demonstrate that new video ad format standards established by the Interactive Advertising Bureau are effective in engaging consumers.The IAB's new guidelines were tested by…

Fox Launches U.S. Hispanic Site

NEW YORK Fox International Channels has unveiled Biensimple.com, a wiki-based site targeting the U.S. Spanish-language community.This marks the first time FIC has launched a domestic site. "We've seen the Internet…

ABC Sole Sponsor of New 'TV Guide'

NEW YORK When TV Guide hits newsstands this Thursday, it might as well be called ABC's TV Guide.The new issue will carry 21 advertising pages for ABC, including brand and…

Timberland Lets the Game Begin

NEW YORK Timberland has entered into the gaming arena with its Olympics-inspired "Podium" campaign.The global campaign, mainly a television and cinema effort, was created to "celebrate and capture the exhilaration…

MOG Debuts Ad Network

NEW YORK MOG, a music blogging platform, has created the MOG Music Network (MMN), an advertising net for independent music blogs and music Web sites. At launch, the network has…

New York Times to Roll Out TimesPeople Social Networking Site

Engaging news content is taking on new meaning for The New York Times. The news purveyor is getting ready to launch a social network site in an effort to better…

News Flash: Digital Opens Door to Ads

NEW YORK Historically, TV and print news outlets have offered limited opportunities for advertisers, at least compared to their entertainment brethren. Recently, however, companies including The New York Times Media…

'NYT Mag' Nabs First Cover-Wrap Ad

NEW YORK The New York Times Magazine has signed a private wealth management firm as its first cover-wrap advertiser.U.S. Trust, Bank of America Private Wealth Management on Aug. 10 will…

SinglePoint Serves Ads to Mobile Phones

Interactive TV firm SinglePoint has launched what it believes to be the first mobile ad insertion platform. Dubbed SingleBrand, the offering is designed to retrieve and serve ads for interactive…

SinglePoint Serves Ads to Mobile Phones

NEW YORK Interactive TV firm SinglePoint has launched what it believes to be the first mobile ad insertion platform. Dubbed SingleBrand, the offering is designed to retrieve and serve ads…

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