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Shahnaz Mahmud
Google Measures Cross-Channel Data

ORLANDO, FLA. Google plans to release new data on cross-channel measurement this week, said Tim Armstrong, the company's president of advertising and commerce, North America.Armstrong, who spoke at the American…

March 6, 2008, 12:00 AM EST

Kenny: Digital Requires Enhanced Navigation

ORLANDO, FLA. "There has never been a more important time to build brands," said David Kenny, chairman and CEO of Publicis Groupe's Digitas, who spoke this morning at the American…

March 6, 2008, 12:00 AM EST

Horror Pros to Produce E-Movie

NEW YORK To generate a following around its newly launched platform, Massify, a film production community networking site, has partnered with After Dark Films to create an online horror movie…

February 14, 2008, 12:00 AM EST

'Motherhood' Returns With Expanded Platform

NEW YORK Sprint, Suave and MindShare Entertainment are bringing back In The Motherhood, a multi-platform online series this month on MSN. While some of the attraction may be the top…

February 10, 2008, 12:00 AM EST

Habbo Goes Hollywood With William Morris

NEW YORK The William Morris Agency has partnered with teen virtual world Habbo, giving the social networking site representation as both look to expand their digital entertainment efforts. The talent…

February 7, 2008, 12:00 AM EST

On Location: CBS, Loopt Join Forces

NEW YORK CBS Mobile has partnered with Loopt, a social mapping and communications service, to offer location-based Web site advertising throughout the United States.The service will be available on CBS…

February 6, 2008, 12:00 AM EST

HBO Offers 15 Free Episodes of New Series

NEW YORK The doctor is in -- five nights a week. In an attempt to generate a following for its new show, In Treatment, HBO will stream the first 15…

February 4, 2008, 12:00 AM EST

Online Trivia Show Sets Spring Debut

NEW YORK Endemol USA and video entertainment site Metacafe have partnered to produce Buzzed, an online after-hours game show. The interactive series focuses on bar and nightclub goers answering a…

January 30, 2008, 12:00 AM EST

Survey: Viewers Crave TV Ad Fusion

NEW YORK Sixty-six percent of interactive viewers said they would be "very interested" in interacting with commercials that piqued their interest, according to a recent study by market research firm…

January 25, 2008, 12:00 AM EST

Chinese-Americans Flock to Web

NEW YORK Marketers trying to tap into the Chinese-American market should take note that a recent survey points to high Internet usage among the demographic.While the majority of Chinese-Americans, 61…

January 14, 2008, 12:00 AM EST

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