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Shahnaz Mahmud
Warner Bros. TV Group Taps Peter Wright

Warner Bros. Television Group has tapped Peter Wright as senior vp and general sales manager for digital media sales, a new position.Wright will oversee domestic advertiser sales efforts for broadband…

May 21, 2008, 12:00 AM EDT

Warner TV Hires Digital Sales Chief

NEW YORK Warner Bros. Television Group has tapped Peter Wright as svp and general sales manager for digital media sales, a new position.Wright will oversee domestic advertiser sales efforts for…

May 21, 2008, 12:00 AM EDT

WWE Throws Hat in Children's Ring

As a part of World Wrestling Entertainment

May 19, 2008, 12:00 AM EDT

ESPN Broadens Its Appeal

NEW YORK At the ESPN upfront presentation, Ed Erhardt, president of customer marketing and sales, emphasized the network's effort to diversify its fan base in order to deliver sought-after demographics…

May 14, 2008, 12:00 AM EDT

Do-Gooder Marketers Do the Soft Sell

NEW YORK The music video for Radiohead's "All I Need" begins with slow, somber musical beats and a split screen revealing images of children. One side shows a child waking…

May 12, 2008, 12:00 AM EDT

SMG Forms PM Unit

NEW YORK Starcom MediaVest Group has formed a new unit, SMG Performance Marketing, which will oversee and develop performance-marketing capabilities throughout the SMG network.  The unit brings together SMG Search,…

May 8, 2008, 12:00 AM EDT

Carat Exec Moves to Horizon Out West

NEW YORK Independent Horizon Media has hired Tom Meyer as vp of channel insights, a new position in its Los Angeles officer. He had served as a media strategist and…

May 1, 2008, 12:00 AM EDT

MediaVest Partners With TRA on TV Data

NEW YORK With the industry placing more scrutiny on accountability, Publicis Groupe-owned MediaVest is putting a big stake in the ground -- claiming it is the first agency that can…

April 25, 2008, 12:00 AM EDT

'Essence,' Warner Bros. in Production Pact

NEW YORK Internal ties at Time Warner will see Time Inc.'s Essence Communications partner with the Warner Bros. Television Group in a multiplatform deal.

April 22, 2008, 12:00 AM EDT

Starcom, TNS Get Closer

NEW YORK Publicis-owned Starcom USA has expanded its relationship with TNS Media Research, inking an agreement to use its DirectView service, a national audience measurement service launched in January. Starcom…

April 17, 2008, 12:00 AM EDT

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