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Shahnaz Mahmud

AmEx, USTA Rev Up U.S. Open Plan

NEW YORK American Express has ramped up its joint online coverage of the 2008 U.S. Open tennis championships with the United States Tennis Association.This is the second year the two…

Tennis Channel Eyes '09 U.S. Open

NEW YORK The Tennis Channel is planning a great U.S. Open run-not at this year's tournament, which starts today, but next year's, for which the network boasts broadcast rights and…

Paralympics Goes Universal

NEW YORK Universal Sports, a destination for amateur sports programming co-owned by NBCU and InterMedia Partners, will present the first multiplatform broadcast of the International Paralympic Games. The event takes…

NFL Expands Fantasy Franchise

NEW YORK The National Football League has expanded its fantasy football offering to create a deeper level of interactive engagement with fans.For advertisers, the introduction of two new games and…

Tennis Channel Advertising On Target

New research undertaken by Tennis Channel will see it acting out the champion

Tennis Channel Plans for '09 Open Coverage

The Tennis Channel is planning a great run at the U.S. Open

M3 Launches Branded Interstitial Unit

NEW YORK M3 Television, a video and online production company, has launched a branded interstitial programming unit to create on-air branded entertainment campaigns. M3's aim is to produce Hollywood-esque campaigns…

Axe Sponsors, Co-Stars in Web TV Series

NEW YORK A new branded series involving a secret agent and a talking car that together fend off the bad guys debuted this month on the Web. Sound familiar? Maybe.Midnight…

Break and Panache Test IAB Video Formats

NEW YORK New research appears to demonstrate that new video ad format standards established by the Interactive Advertising Bureau are effective in engaging consumers.The IAB's new guidelines were tested by…

Fox Launches U.S. Hispanic Site

NEW YORK Fox International Channels has unveiled Biensimple.com, a wiki-based site targeting the U.S. Spanish-language community.This marks the first time FIC has launched a domestic site. "We've seen the Internet…

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