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Shahnaz Mahmud

Multi-Platform Ads Boost Conversion, per Study

NEW YORK Advertising on multiple platforms results in a significant increase in a campaign's conversion rate measured by the percentage of consumers who actually purchase the product or service being…

The Jersey Boys

NEW YORK Microsoft and the Seattle Sounders, one of the newest franchises in Major League Soccer, announced a five-year agreement in May. Reportedly worth $20 million, the deal places the…

Yahoo! Exec Joins MSLO

NEW YORK Martha Stewart Living Omnimedia has hired Orlando Reece as svp, broadcast sales to oversee cross-platform opportunities.Reece defected from Yahoo!, where he served as executive director, sales strategy, for…

MEC, MindShare Focus on Sponsorships

NEW YORK MEC Access and MindShare Performance have jointly created PartnerZ, a research tool that allows clients to evaluate consumer affinity across media properties to identify the sponsorships that best…

Cinema Ad Revenue Jumps 18.5%

NEW YORK Cinema advertising revenue grew 18.5 percent in 2007, making the sector one of the fastest-growing among all paid media, according to the Cinema Advertising Council.Law firm Miller, Kaplan,…

Horizon Doubles Up on 'Kimmel'

NEW YORK To jump-start sales for a new video game created for The Bourne Supremacy, Horizon Media decided to take product integration to a new level when it introduced the…

NewsMarket Teams With Akamai

NEW YORK The NewsMarket, a video and archive distribution platform that creates broadcast-quality video for journalists, has aligned with Akamai Technologies to deliver high-speed content during the Beijing Summer Olympics…

Movie Studios Expand Into Virtual Web Worlds

NEW YORK With fewer bodies in movie theaters and consumers migrating en masse to digital formats, Hollywood studios are understandably keen to reach their market in new, hopefully more effective…

Spike.com Relaunches

NEW YORK Spike Digital Entertainment, a unit of Viacom, has re-designed Spike.com, which will debut on Friday. In its latest iteration, the site places a greater emphasis on video.Erik Flannigan,…

Sporting Chances

NEW YORK With the announcement last month that CBS Sports' second-in-command, Tony Petitti, has been named CEO of the MLB Network -- expected to debut Jan. 1, 2009 -- another…

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