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Shahnaz Mahmud
MLS Taps Microsoft Exec

NEW YORK Major League Soccer has hired Chris Schlosser as online advertising director, a new position within the league's business development unit. Schlosser, a former Microsoft executive, will be responsible…

September 17, 2008, 12:00 AM EDT

Online Video Gives Vacation Marketing a Boost

NEW YORK Seeing is believing when it comes to choosing a destination for one's vacation -- and online video is all the rage.So it's not surprising that travel marketers are…

September 15, 2008, 12:00 AM EDT

Fox Soccer Channel to Become Nielsen Rated

NEW YORK Fox Soccer Channel will become a rated network on Oct. 1., greatly enhancing its ability to seek advertiser support. The network, which originally launched as Fox Soccer World…

September 15, 2008, 12:00 AM EDT

ESPN Channel Debuts on Bebo

NEW YORK ESPN will serve up game highlights and content from popular shows like SportsCenter via a branded content channel on social networking site Bebo."Syndicating our content with them [Bebo]…

September 10, 2008, 12:00 AM EDT

Quattro, uLocate Team for iPhone

NEW YORK Quattro Wireless, a mobile ad network, has partnered with uLocate Communications, a publisher of mobile location-based services, to provide a platform for advertisers to target iPhone owners with…

September 9, 2008, 12:00 AM EDT

Nets Making Greater Use of Online Video

The broadcast networks are stepping up efforts to promote their 2008-09 fall-season shows with a particular emphasis on Internet video

September 8, 2008, 12:00 AM EDT

Nets Making Greater Use of Online Video

NEW YORK The broadcast networks are stepping up efforts to promote their 2008-09 fall-season shows with a particular emphasis on Internet video -- a move that signals how they are…

September 8, 2008, 12:00 AM EDT

Zenith Takes Ubisoft Media

NEW YORK Ubisoft has chosen Publicis Groupe-owned Zenith Media for its strategic planning and buying following a review.Zenith was selected over finalists OMD, Rubin Postear and Kastner & Partners. The…

September 4, 2008, 12:00 AM EDT

CW's Shows Go Mobile

NEW YORK The CW is the latest TV network to add a mobile video component, following networks like NBC and CBS. Its wireless application protocol (WAP) site, wap.cwtv.com, was placed…

September 1, 2008, 12:00 AM EDT

Fox Soccer Crafts Show for Bass Ale

NEW YORK Fox Soccer Channel is trying its hand at branded entertainment, creating Super Sunday Plus, a 90-minute highlights show covering global soccer -- with a twist. The program is…

August 29, 2008, 12:00 AM EDT

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