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Shahnaz Mahmud
Relay Promotes Mauer to CEO

NEW YORK Relay Worldwide, a sports and events marketing company owned by Publicis Groupe, has elevated operations chief Tim Mauer to CEO. Mauer replaces chairman and CEO Wally Hayward.Mauer is…

October 3, 2008, 12:00 AM EDT

CBS, Starbucks Join for 'Worst Week' Promo

NEW YORK CBS has teamed up with Starbucks for a free Wi-Fi promotion touting the network's Worst Week series that debuted on Sept. 22. Worst Week centers on character Sam Briggs…

October 1, 2008, 12:00 AM EDT

Optimedia Creates Sports Ratings

NEW YORK It comes as no surprise that the Beijing Summer Olympics ranked highest in audience size as well as event appeal, according to Optimedia's new report, "Content Power Ratings:…

October 1, 2008, 12:00 AM EDT

CBS, Starbucks Join for 'Worst Week' Promo

CBS has teamed up with Starbucks for a free Wi-Fi promotion touting the network's Worst Week series that debuted on Sept. 22. Worst Week centers on character Sam Briggs (played by…

October 1, 2008, 12:00 AM EDT

MovieTickets Tries Branded Content

NEW YORK MovieTickets.com has entered the branded entertainment space, joining with Connection III Entertainment to sponsor Made In Hollywood, a weekly television entertainment news magazine show. The program features celebrity…

September 26, 2008, 12:00 AM EDT

Social Media: What's the 'Big Idea'?

NEW YORK The "big idea" for brands in social media to be truly successful has yet to materialize, according to the first Facebook Spark Series of discussions at Advertising Week.CLICK…

September 23, 2008, 12:00 AM EDT

The New Rule Book

NEW YORK With the National Football League now streaming, for free, Sunday Night Football -- arguably the most valuable intellectual property in U.S. sports -- a clear signal has gone…

September 22, 2008, 12:00 AM EDT

Mobile to Become the 'First Screen'

NEW YORK Bob Greenberg, CEO and global chief creative officer at R/GA, and Arto Joensuu, global director of e-marketing for Nokia, today explained how the "third screen" -- or mobile…

September 22, 2008, 12:00 AM EDT

NextMedium Hires West Coast Exec

NEW YORK NextMedium, an online product placement firm, has hired Brett Lyons as vp of West Coast brand partnerships. He will be based in the company's Los Angeles office.Lyons most…

September 18, 2008, 12:00 AM EDT

MLS Taps Microsoft Exec

NEW YORK Major League Soccer has hired Chris Schlosser as online advertising director, a new position within the league's business development unit. Schlosser, a former Microsoft executive, will be responsible…

September 17, 2008, 12:00 AM EDT

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