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Shahnaz Mahmud

Social Media: What's the 'Big Idea'?

NEW YORK The "big idea" for brands in social media to be truly successful has yet to materialize, according to the first Facebook Spark Series of discussions at Advertising Week.CLICK…

Mobile to Become the 'First Screen'

NEW YORK Bob Greenberg, CEO and global chief creative officer at R/GA, and Arto Joensuu, global director of e-marketing for Nokia, today explained how the "third screen" -- or mobile…

Execs: Mobile to Become the 'First Screen'

Bob Greenberg, CEO and global chief creative officer at R/GA, and Arto Joensuu, global director of e-marketing for Nokia, today explained how the "third screen" -- or mobile media --…

ESPN Channel Debuts on Bebo

NEW YORK ESPN will serve up game highlights and content from popular shows like SportsCenter via a branded content channel on social networking site Bebo."Syndicating our content with them [Bebo]…

Quattro, uLocate Team for iPhone

NEW YORK Quattro Wireless, a mobile ad network, has partnered with uLocate Communications, a publisher of mobile location-based services, to provide a platform for advertisers to target iPhone owners with…

Nets Making Greater Use of Online Video

The broadcast networks are stepping up efforts to promote their 2008-09 fall-season shows with a particular emphasis on Internet video

CW's Shows Go Mobile

NEW YORK The CW is the latest TV network to add a mobile video component, following networks like NBC and CBS. Its wireless application protocol (WAP) site, wap.cwtv.com, was placed…

Fox Launches U.S. Hispanic Site

NEW YORK Fox International Channels has unveiled Biensimple.com, a wiki-based site targeting the U.S. Spanish-language community.This marks the first time FIC has launched a domestic site. "We've seen the Internet…

Fox Launches U.S. Hispanic Site

Fox International Channels has launched Biensimple.com, a wiki-based site targeting the U.S. Spanish-language community.This marks the first time FIC has launched a domestic site. "We've seen the Internet market for…

Break and Panache Test IAB Video Formats

New research appears to demonstrate that new video ad format standards established by the Interactive Advertising Bureau are effective in engaging consumers.The IAB's new guidelines were tested by Break Media,…

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