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Shahnaz Mahmud

WPS, Fox Soccer in Accord

NEW YORK Women's Professional Soccer has signed a three-year broadcast agreement with Fox Soccer Channel that will commence in April 2009, when the league officially begins game play.FSC will televise…

The New Rule Book

NEW YORK With the National Football League now streaming, for free, Sunday Night Football -- arguably the most valuable intellectual property in U.S. sports -- a clear signal has gone…

Online Video Gives Vacation Marketing a Boost

NEW YORK Seeing is believing when it comes to choosing a destination for one's vacation -- and online video is all the rage.So it's not surprising that travel marketers are…

Fox Soccer Channel to Become Nielsen Rated

NEW YORK Fox Soccer Channel will become a rated network on Oct. 1., greatly enhancing its ability to seek advertiser support. The network, which originally launched as Fox Soccer World…

Nets Making Greater Use of Online Video

NEW YORK The broadcast networks are stepping up efforts to promote their 2008-09 fall-season shows with a particular emphasis on Internet video -- a move that signals how they are…

Zenith Takes Ubisoft Media

NEW YORK Ubisoft has chosen Publicis Groupe-owned Zenith Media for its strategic planning and buying following a review.Zenith was selected over finalists OMD, Rubin Postear and Kastner & Partners. The…

Tennis Channel Eyes '09 U.S. Open

NEW YORK The Tennis Channel is planning a great U.S. Open run-not at this year's tournament, which starts today, but next year's, for which the network boasts broadcast rights and…

Tennis Channel Plans for '09 Open Coverage

The Tennis Channel is planning a great run at the U.S. Open

Tennis Channel Advertising On Target

New research undertaken by Tennis Channel will see it acting out the champion

Break and Panache Test IAB Video Formats

NEW YORK New research appears to demonstrate that new video ad format standards established by the Interactive Advertising Bureau are effective in engaging consumers.The IAB's new guidelines were tested by…

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