Shahnaz Mahmud | Adweek Shahnaz Mahmud | Adweek
Shahnaz Mahmud
WPS, Fox Soccer in Accord

NEW YORK Women's Professional Soccer has signed a three-year broadcast agreement with Fox Soccer Channel that will commence in April 2009, when the league officially begins game play.FSC will televise…

October 6, 2008, 12:00 AM EDT

The New Rule Book

NEW YORK With the National Football League now streaming, for free, Sunday Night Football -- arguably the most valuable intellectual property in U.S. sports -- a clear signal has gone…

September 22, 2008, 12:00 AM EDT

Online Video Gives Vacation Marketing a Boost

NEW YORK Seeing is believing when it comes to choosing a destination for one's vacation -- and online video is all the rage.So it's not surprising that travel marketers are…

September 15, 2008, 12:00 AM EDT

Fox Soccer Channel to Become Nielsen Rated

NEW YORK Fox Soccer Channel will become a rated network on Oct. 1., greatly enhancing its ability to seek advertiser support. The network, which originally launched as Fox Soccer World…

September 15, 2008, 12:00 AM EDT

Nets Making Greater Use of Online Video

NEW YORK The broadcast networks are stepping up efforts to promote their 2008-09 fall-season shows with a particular emphasis on Internet video -- a move that signals how they are…

September 8, 2008, 12:00 AM EDT

Zenith Takes Ubisoft Media

NEW YORK Ubisoft has chosen Publicis Groupe-owned Zenith Media for its strategic planning and buying following a review.Zenith was selected over finalists OMD, Rubin Postear and Kastner & Partners. The…

September 4, 2008, 12:00 AM EDT

Tennis Channel Plans for '09 Open Coverage

The Tennis Channel is planning a great run at the U.S. Open

August 25, 2008, 12:00 AM EDT

Tennis Channel Advertising On Target

New research undertaken by Tennis Channel will see it acting out the champion

August 25, 2008, 12:00 AM EDT

Tennis Channel Eyes '09 U.S. Open

NEW YORK The Tennis Channel is planning a great U.S. Open run-not at this year's tournament, which starts today, but next year's, for which the network boasts broadcast rights and…

August 25, 2008, 12:00 AM EDT

Break and Panache Test IAB Video Formats

NEW YORK New research appears to demonstrate that new video ad format standards established by the Interactive Advertising Bureau are effective in engaging consumers.The IAB's new guidelines were tested by…

August 18, 2008, 12:00 AM EDT