Sean O'neal
eView: A Case for Applying Analytics to Targeting
A few years ago, I purchased a diamond necklace for my mother’s birthday. Ever since making the purchase on a retailer’s website, I’ve received several marketing messages from the company [...]
6 Online Marketing Trends to Watch in 2009
2008 was a tumultuous year for marketers — it exposed cracks in many of the marketing strategies advertisers have relied on for so long. In 2009, marketers need to rethink [...]