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Scott Hume
The Future is Now: Midwest Embarks on Restructuring

By early next year, the structures of Ogilvy & Mather/Chicago and Minneapolis' CME-KHBB and Fallon McElligott will have undergone significant shifts, and DDB Needham Chicago is expected to undergo a…

April 4, 2011, 11:04 PM EDT

MTW Links Up With Promo Agency SAI

Media That Works has formed a new alliance intended to further extend its resources. The Cincinnati-based media services agency last week announced an agreement to jointly pursue new business with…

February 8, 1999, 12:00 AM EST

Illinois Dealers Sue to Block GM's Ad Shift

More than 60 General Motors dealerships in Illinois have filed suit against the automaker in a last-ditch effort to block GM's revised field marketing program, set to take effect April…

February 1, 1999, 12:00 AM EST

NSL Beefs Up With Meatless Win

Worthington Taps Cincinnati Shop for Morningstar Farms Push CHICAGO--Worthington Foods has named Northlich Stolley LaWarre its agency of record, which includes responsiblity for the development and launch of…

January 25, 1999, 12:00 AM EST

TN's Mason Looks Ahead

Touts A New Agency Business Model For A New Era CHICAGO--Facing his impending retirement as chief executive officer of True North Communications, Bruce Mason says he has accomplished…

January 25, 1999, 12:00 AM EST

Mead Shops School Supplies

Mead Corp. has started a review for its $8 million school and office division ad account--currently split between two shops--with the likelihood of consolidating the business. The assignment is divided…

January 25, 1999, 12:00 AM EST

Mead Reviews Creative, Media

Mead Corp. has begun a review of creative and media duties for its $8 million school and office products division. The account is now split between Partners & Shevack,…

January 25, 1999, 12:00 AM EST

Mason Sees Technology in TN's Future

Bruce Mason's successor as chief executive of True North Communications will inherit plans to implement a "competitive point of difference rooted in technology" to keep TN from falling behind its…

January 25, 1999, 12:00 AM EST

McDonald's Seeks Extra Value in Consolidation

Fast-Food Chain Mulls Assigning National Ad Duties to 1 Shop CHICAGO--McDonald's U.S.A. president Alan Feldman is considering a reduction in the number of agencies handling the chain's national advertising…

January 25, 1999, 12:00 AM EST

DaimlerChrysler Media Eyed

Executives from Omnicom Group and the team of Bozell Worldwide and CIA were in Detroit last week making credentials presentations to DaimlerChrysler officials in what could lead to a decision…

January 18, 1999, 12:00 AM EST

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