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Scott Hume
The Future is Now: Midwest Embarks on Restructuring

By early next year, the structures of Ogilvy & Mather/Chicago and Minneapolis' CME-KHBB and Fallon McElligott will have undergone significant shifts, and DDB Needham Chicago is expected to undergo a…

April 4, 2011, 11:04 PM EDT

MTW Links Up With Promo Agency SAI

Media That Works has formed a new alliance intended to further extend its resources. The Cincinnati-based media services agency last week announced an agreement to jointly pursue new business with…

February 8, 1999, 12:00 AM EST

Illinois Dealers Sue to Block GM's Ad Shift

More than 60 General Motors dealerships in Illinois have filed suit against the automaker in a last-ditch effort to block GM's revised field marketing program, set to take effect April…

February 1, 1999, 12:00 AM EST

TN's Mason Looks Ahead

Touts A New Agency Business Model For A New Era CHICAGO--Facing his impending retirement as chief executive officer of True North Communications, Bruce Mason says he has accomplished…

January 25, 1999, 12:00 AM EST

Mead Shops School Supplies

Mead Corp. has started a review for its $8 million school and office division ad account--currently split between two shops--with the likelihood of consolidating the business. The assignment is divided…

January 25, 1999, 12:00 AM EST

Mead Reviews Creative, Media

Mead Corp. has begun a review of creative and media duties for its $8 million school and office products division. The account is now split between Partners & Shevack,…

January 25, 1999, 12:00 AM EST

Mason Sees Technology in TN's Future

Bruce Mason's successor as chief executive of True North Communications will inherit plans to implement a "competitive point of difference rooted in technology" to keep TN from falling behind its…

January 25, 1999, 12:00 AM EST

McDonald's Seeks Extra Value in Consolidation

Fast-Food Chain Mulls Assigning National Ad Duties to 1 Shop CHICAGO--McDonald's U.S.A. president Alan Feldman is considering a reduction in the number of agencies handling the chain's national advertising…

January 25, 1999, 12:00 AM EST

NSL Beefs Up With Meatless Win

Worthington Taps Cincinnati Shop for Morningstar Farms Push CHICAGO--Worthington Foods has named Northlich Stolley LaWarre its agency of record, which includes responsiblity for the development and launch of…

January 25, 1999, 12:00 AM EST

A Big Decision for DaimlerChrysler

Bozell-CIA and Omnicom Vie for a Potential $1 Bil.-Plus in Duties CHICAGO--Executives from the Bozell Worldwide-CIA team and Omnicom Group were in Detroit making credentials presentations to DaimlerChrysler officials…

January 18, 1999, 12:00 AM EST