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Scott Goodson
Beating the Recession

You can stare down the recession. It's a time of opportunity, not fear. Everything is changing. Greed is out and communities are in. And in our community of marketers --…

November 10 2008

Cultural Movements Usurp Traditional Marketing

I've written extensively about Cultural Movements. They have the power in this digital world of ours to create huge new brands, rip down governments and break age-old traditions. I looked…

July 16 2008

Art & Commerce: Southern Exposure

The world is open for business. And independent creative agencies based in the U.S. can grow fast out there. Here's how.Only an estimated 2 percent of the creative shops in…

November 26 2007

Agency Of The Future

Welcome to March 5, 2017. Check out the headline on the front page of our industry trade journal, Adweek World: "Agencies gave out bigger bonuses than Goldman Sachs in 2016."…

March 05 2007

Guest Critic

David Ogilvy once said, "Repeat your winners." As a boy growing up in Canada, we used to watch all the American TV we could, and especially the advertising. One of…

January 16 2006

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