Scott Bryan
4 Contend for Domecq Spirits
Brand Marketing
NEW YORK–The four agencies that made final presentations last week to Allied Domecq Spirits executives for the $15 million Sauza tequila account are: Goodby, Silverstein & Partners, San Francisco; Modernista!, [...]
Sauza Near Decision on Tequila Account
Brand Marketing
A small number of undisclosed shops vying for the creative portion of Sauza tequila’s estimated $15 million account are scheduled to make final presentations next week, sources said.The review, launched [...]
Bozell N.Y. Adds Exec
Brand Marketing
Bozell New York is continuing to bolster its creative department with a new group creative director.Erik Vervroegen, 37, who starts today, is the sixth group creative director at the shop. [...]
Bozell N.Y. Adds Execs
Brand Marketing
Bozell New York is continuing to bolster its creative department with a new group creative director.Erik Vervroegen, 37, who starts today, is the sixth group creative director at the shop. [...]
Tourism Account Goes Into Review
Brand Marketing
The Cayman Islands Department of Tourism is in play, and the review is being handled by the Darien, Conn.-based consultancy Madigan Pratt & Associates. Billings are estimated at $8-10 million. [...]
Siemens to Break Ads
Brand Marketing
Publicis New York will launch in July a $45 million global campaign for engineering and electronics company Siemens Corp., its first for the client.The campaign’s goal is to raise brand [...]
ING Group In Review
Brand Marketing
ING Group hired Blue Print Communications in Atlanta to handle a review involving creative and media duties. Richard O’Gorman and Dwight Shelton are the two consultants who will distribute questionnaires. [...]
ING Splits With Jordan McGrath
Brand Marketing
Jordan McGrath Case & Partners and ING Group are parting ways, sources said.JMCP, a Havas shop, won the estimated $50 million U.S. business last November 2000 after a review that [...]
ING Breaks U.S. Ads
Brand Marketing
Jordan McGrath Case & Partners launches a new brand-awareness campaign for ING Group today.The effort, budgeted at $20-30 million, marks the first work in the United States for the cli [...]
Margeotes Taps New Partner
Brand Marketing
Leeann Leahy, director of account planning at Margeotes|Fertitta + Partners, was named partner.Leahy, 30, who will maintain her current position, will participate in the overall management of the New York [...]