Sarah Knapp
General Mills to Shrink Sugar Content in Cereals
Brand Marketing
General Mills has committed to reducing the sugar in the cereal brands it advertises to children under the age of 12. It will shrink the amount to single grams of [...]
Champagne Bureau Debuts Effort to ‘Unmask’ Impostors
Brand Marketing
The U.S. Champagne Bureau has introduced a campaign dubbed “Unmask the Truth” to raise awareness of American sparkling wine producers who incorrectly label their products as “champagne.” The main ad [...]
ESPN Deportes Winter Baseball Push Takes Flight
Brand Marketing
ESPN Deportes launched a new campaign for its Dominican winter baseball season. The Spanish-language campaign, via creative agency LatinWorks, will run until the end of December and will utilize radio, [...]
Coca-Cola Unifies Juice Brand Designs
Brand Marketing
The Coca-Cola Company has re-designed the packaging for its portfolio of global juice brands. The revamped line will make its debut this month with a new design for Minute Maid, [...]
Subway Serves Up Seattle’s Best
Brand Marketing
Subway has added Seattle’s Best to its breakfast menu. The coffee brand, owned by Starbucks Corp., has entered a deal with the sandwich chain for exclusive coffee distribution in Subway [...]
Volkswagen’s Virtual GTI Launch
Brand Marketing
Volkswagen is promoting its 2010 GTI vehicle by putting consumers behind the wheel of a new iPhone application. The free Real Racing GTI app lets users race against other cars [...]
NBA Looks to Score More Hispanic Fans
Brand Marketing
To further embrace the Hispanic community, the National Basketball Association is launching a new marketing campaign entitled “éne•bé•a.” The “éne•bé•a” campaign will highlight the NBA’s Latino players. TV spots starring [...]
Jelly Belly Puts a New Spin on ‘Gag Gifts’
Brand Marketing
In time for Halloween, the Jelly Belly Candy Company has launched a line of gift candies that will both trick and treat. The BeanBoozled promotion offers customers a chance to [...]
Guests Do the Honors for Marriott
Brand Marketing
NEW YORK Marriott is showcasing its colorful clientele in a new advertising campaign. Titled “The Driven,” the ads do not use professional models, but instead incorporate actual customers of Marriott. [...]
Guests Do the Honors for Marriott
Brand Marketing
Marriott is showcasing its colorful clientele in a new advertising campaign. Titled “The Driven,” the ads do not use professional models, but instead incorporate actual customers of Marriott. Marriott selected [...]