They may be practical and fuel-efficient, but the real reason to buy a new Italian-made motor scooter is, of course, sex. That's the thinking behind a new campaign for Vespa…
SAN FRANCISCO -- The first e-mail campaign for Ronald McDonald House Charities (RMHC) has produced record-breaking results, according to Tribal DDB in Chicago, the interactive agency that developed the work.…
SAN FRANCISCO -- The Interactive Advertising Bureau (IAB) this week added 12 new publishers to its member roster. The IAB member companies now account for more than 70 percent of…
SAN FRANCISCO -- Sega of America, which oversees the Sega Sports and Entertainment brands, has consolidated its advertising account with Leagas Delaney in San Francisco, sources said. FCB in San…
SAN FRANCISCO -- Coinciding with the launch of Nike's football campaign, interactive agency Framfab Denmark has teamed up with the athletic-goods giant to expand nikefootball.com to 13 languages. The site,…
SAN FRANCISCO -- Hilary A. Schneider, CEO of Red Herring Communications, has been named president and chief executive of Knight Ridder Digital and vp of Knight Ridder, effective April 29.…
A year after Citron Haligman Bedecarré was merged into global marketing company AKQA, two of the agency's co-founders are leaving, according to CEO Tom Bedecarré.Chief strategic officer Kirk Citron and…
SAN FRANCISCO -- Online news sites experienced a spike in traffic during the week ending March 31, according to a new Nielsen/NetRatings report.The report found that more Internet surfers were…
JohnsonSheen Advertising in Portland, Ore., has hired Scott Cowan as director of strategic planning, rounding out a management team the shop started building 18 months ago.Cowan, 37, most recently was…
Preparing for a new task from Pioneer Electronics, the creative team at BBDO West conducted what is best described as a mini focus group on wheels. According to Jim Lesser,…
