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Sarah J. Heim

The Spin Cycle

NEW YORK In the coming months, the major laundry detergent brands will be tackling the exact same problem: How to convince consumers that a 50 percent smaller container is a…

Crossover Cachet

Why Spanish-language spots are moving over to mainstream TVAldo Quevedo did a double take when he heard a husband and wife speaking to each other in Spanish during a commercial…

Spanish-language spots from Crest and others are airing on mainstream TV.

Aldo Quevedo did a double take when he heard a husband and wife speaking to each other in Spanish during a commercial break on the Grammy Awards in February. "I…

Ads Against AIDS

A fin slides through the water, unseen by two African American men in wetsuits. One is set to dive right into the water, ignoring the protective cage. "Let's do it…

Wirestone Poinsed to Acquire 4th Revolution

SAN FRANCISCO -- Wirestone, an Emeryville, Calif.-based interactive agency, has agreed to acquire Sacramento-based 4th Revolution. The financial terms of the merger were not disclosed.The acquisition strengthens Wirestone's investment in…

Kodak Extends Relationship with Modem

SAN FRANCISCO -- Modem Media has been selected to develop and implement online marketing strategies for the Eastman Kodak Company, the client confirmed. A budget for the business was not…

FCB Branding a Global Biotech

Foote, Cone & Belding in Seattle has begun working for Baxter BioScience, the first global account it has won since losing the $70 million Boeing business to FCB Chicago last…

Buena Vista Winery Awards Biz

California's oldest commercial winery has selected Duncan/Channon to handle its advertising and promotions account, the cli ent confirmed.Buena Vista Winery hired the San Rafael, Calif., shop without a review. The…

Point Roll Hires Enliven's Lavelle

SAN FRANCISCO -- James Lavelle has joined Point Roll as director of sales from competitor, Enliven.Reporting to Point Roll CEO Jules Gardner, Lavelle will work to expand the Philadelphia-based company's…

Group Health Salutes DDB Staff

Group Health Cooperative made a concerted effort to get to know the people behind the PowerPoint presentations when searching for an agency to handle its estimated $2 million account. "Ad…

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