The world's largest chip maker today launches its first business-to-business campaign to star its full range of products. The print and online effort was created by Euro RSCG MVBMS in…
This year, 3-5% of total TV dollars could fund Spanish-language adsPoliticians have generally not considered Hispanics to be a big enough—or mobilized enough—slice of the voting pie to target them…
NEW YORK John Berg, president of Euro RSCG Worldwide, New York, has resigned, the agency said in a statement today. Berg, who held the position for two years, will pursue…
Popular belief among marketers and media execs has long held that Hispanics are more brand loyal than the general population and more persuaded by Spanish- than English-language ads. But a…
NEW YORK Interpublic Group's Initiative has won national broadcast media buying responsibilities on Boeing's $15 million account following a review, the client has confirmed. The business will be handled by…
NEW YORK Grey Global Group on Wednesday reported its revenue for the first quarter improved 16 percent to $344 million from the same period a year ago. Revenue at its…
Shops Make Last Play for Toys 'R' Us' $120 Mil. Creative NEW YORK Final presentations are set for Tuesday through Thursday in the creative review for Toys "R" Us' estimated…
The Dow Jones industrial average ended a rough week down 240 points, closing at 10,230. The Nasdaq closed at 1,920, with a sell-off of technology stocks leading the index on…
NEW YORK Subway's Chicago-area franchisee group has awarded local media buying and planning to Grey Global Group's MediaCom following a review of undisclosed contenders.The win is MediaCom's first local assignment…
NEW YORK Following an all-day meeting here on Thursday at the Millenium hotel, the Network Upfront Discussion Group (NUDG) could not reach a consensus on how to change the upfront…
