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Sandy Brown
Key Senate Race In Florida Heats Up With Big TV Buys

A number of big-name Florida politicians are lining up advertising for what should be a hotly contested and very expensive Senate race. Candidates, who have until June 30 to file…

June 28, 2004, 12:00 AM EDT

Coen Sees 7.3 Percent Ad Spend Gain

NEW YORK McCann Erickson's Robert Coen, senior vice president and director of forecasting at the Interpublic Group agency, today projected that total 2004 U.S. ad spending will grow to nearly…

June 22, 2004, 12:00 AM EDT

All Eyes On The Fed

The Dow Jones industrial average held on to gains in light trading Friday as ongoing concerns about possible interest-rate hikes swirled around the market. A June 30 meeting of the…

June 21, 2004, 12:00 AM EDT

Intel Seeks Global Marketing Chief

Computer-chip maker Intel is conducting a search for its top global marketing position, according to the company. The vp, director of corporate marketing post calls for global experience, given Intel's…

June 21, 2004, 12:00 AM EDT

Slips And Chips

The Dow Jones industrial average managed solid gains during the shortened week, gaining 1.6 percent to settle at 10,410 at the end of Thursday. (Markets were closed Friday in observance…

June 14, 2004, 12:00 AM EDT

OgilvyOne Finds Co-Cds On IBM

Four months after adding IBM's estimated $400 million global direct marketing duties in a consolidation, WPP Group's OgilvyOne has drafted new creative leaders to service the tech giant. The shop…

June 14, 2004, 12:00 AM EDT

Study: To Reach Bicultural Latinas, Go Mainstream

Traditional Hispanic media may not be the best way to reach bicultural Hispanic women in the U.S., according to a study being released this week by Latina Media Ventures and…

June 14, 2004, 12:00 AM EDT

DHL Takes Aim at Rivals

NEW YORK DHL breaks a $150 million campaign today that takes aim at its key competitors in the overnight shipping business.The ads unveil a new theme for the company, positioning…

June 14, 2004, 12:00 AM EDT

Getting The Job Done

A stronger-than-expected jobs report from the U.S. Department of Labor helped boost the Dow Jones industrial average to 10,245, a 0.5 percent gain, during the short week following Memorial Day.…

June 7, 2004, 12:00 AM EDT

Verizon Wireless Sees Life With Viva In Hispanic Media

With cell-phone use among Hispanics approaching the same levels as the general population, Verizon Wireless, now the largest mobile carrier in the U.S. with 39 million subscribers, last week named…

June 7, 2004, 12:00 AM EDT