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MPG Finds DVR Users Skip Ads, Taped or Live

NEW YORK A study from Havas' Media Planning Group has found that users of digital video recorders aren't just skipping commercials during programs they've taped, but are also avoiding ads…

October 12, 2004, 12:00 AM EDT

With 3 Top Execs Gone, Euro Defends Intel

Last May, with a hand-picked team of new leaders in place, Euro RSCG New York CEO Ron Berger declared the agency ready to "lay the groundwork for the next generation."But…

October 11, 2004, 12:00 AM EDT

Ogilvy, Mindshare Win $20 Mil. Delta Business

NEW YORK WPP Group's Ogilvy & Mather has been hired by Delta Air Lines following a review, besting Omnicom Group's BBDO to pick up the estimated $20 million account, sources…

October 6, 2004, 12:00 AM EDT

$300 Mil.+ Intel Account Goes Into Play

NEW YORK Intel has placed its global advertising account into review, a client representative has confirmed. The estimated budget exceeds $300 million.The semiconductor company in Santa Clara, Calif., has hired…

October 5, 2004, 12:00 AM EDT

Chief Strategist Salzman to Exit Euro RSCG

NEW YORK Executive vice president and chief strategy officer Marian Salzman will leave Havas' Euro RSCG Worldwide at month's end, the agency has confirmed. The 44 year-old executive was elevated…

October 5, 2004, 12:00 AM EDT


Delta Negotiates With BBDO, Ogilvy Following PitchesNEW YORK Delta Air Lines will choose between Omnicom's BBDO and WPP's Ogilvy & Mather in its $20 million ad review, the client confirmed.…

October 4, 2004, 12:00 AM EDT

Getting A Boost

Markets were up late last week, driven by strong showings from the tech sector. The Dow Jones industrial average ended the week up 1.5 percent, closing out at 10,193, while…

October 4, 2004, 12:00 AM EDT


N ext year, without the Olympics and national elections, the spot TV market could well face a tough challenge from advertisers who are uncertain about participating heavily in local TV.…

September 27, 2004, 12:00 AM EDT

Lawyers See Pitfalls for Fast-Food, Alcohol

NEW YORK Fast-food and alcohol purveyors could soon be subject to the same kinds of class-action lawsuits that led to the virtual demise of cigarette advertising. That was the consensus…

September 21, 2004, 12:00 AM EDT


Chase Contacts at Least 5 Shops In $300 Mil. Media ReviewLos Angeles At least five agencies have received RFPs from JP Morgan Chase & Co. for its estimated $300 million…

September 20, 2004, 12:00 AM EDT