Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros.According to Variety, sources familiar with the deal estimate the value to be around $100 million.
Sami Main is Adweek's social editor.
Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
The next time you sit down to watch TV, you might want to call your mom and ask her to join you.A new study from Netflix shows that 62 percent of mothers and daughters think watching TV shows together helps them build stronger relationships.
On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago."Enter TrendRank.
Do you even Lyft, bro?Lyft, a ride-sharing service, is shaking things up in a major way. The young company, which was launched in 2012, has already gone through a few identity iterations.
Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans."Everyone knows I don't know anything about wine, that's not a secret," said Bellassai. "Half the fun of my videos is watching me essentially chug the bottle without enjoying it at all."
Apparently, 2016 is even worse than we thought.A glitch briefly took over Facebook Friday, marking some users as dead.
Not all tweets go to heaven, it turns out. For social media posts attached to official government accounts, the White House has a plan.
On Tuesday night, BuzzFeed News showed the Twitter audience what election night coverage could look like for millennials.
During one of those rainy New York City nights when you have nothing to do, Yena Kim decided to put a cardigan on Bodhi, her Shibi Inu, and snap a photo. Bodhi started smiling and "giving me amazing angles," Kim said.