Rick Schwartz believes you should be paid for your time and effort, and he realizes that's a novel idea in this start-up, free-content world.
Sami Main is Adweek's social editor.
Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.
The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.
With more than 300 million uploaded stories and the attention of 45 million people each month, Wattpad was already well-positioned to be a future leader in storytelling. Apparently, Universal Cable Productions thought so, too.
Martha Stewart and Snoop Dogg go together like peanut butter and jelly, like milk and cookies, like chips and salsa, like a burger and fries. Basically, they're the duo we need in these dark and trying times.
Disney's brand doesn't want to be a tale as old as time. Thanks to creative thinking, adapting to new technology, and acting from an authentic point-of-view, Disney has been able to keep up with every age group of its fans.
Turns out it takes sugar, spice, everything nice, and a little of you to create your own Powerpuff Girl.
Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros.According to Variety, sources familiar with the deal estimate the value to be around $100 million.