Sami Main

Sami Main

Sami Main is a staff writer for Adweek.
Sami Main is a staff writer for Adweek, where she specializes in covering the digital publishing industry, emerging influencers, video networks and brand partnerships.

TV Viewers Are Demanding More Options, and Streaming Services Are Happy to Oblige

Watching what, where and when you want is the new normal.

Penske Media Acquires Sourcing Journal to Further Its Fashion and Retail Coverage

Will provide resources to WWD and Fairchild Media.

Are Podcast ‘Super Listeners’ Audio Advertising’s Next Sweet Spot?

96% of the most dedicated fans recommend shows to their friends.

Glamour’s Women of The Year Live Summit Focused on Politics, Persistence and Participation

Members of the Biden, Bush and Clinton families took the stage.

Radhika Jones Is Named New Editor in Chief of Vanity Fair

She was recently editorial director of books for the New York Times.

Women-Only Social Club The Wing Launches a Bi-Annual Print Magazine

It partnered with The Cut for digital distribution.

Over 90% of Americans Watch TV With Other People

Here's why that matters for brand marketers.

From Cookie Monster to Law & Order, 11 Brands Jumping Into Twitter’s New 280-Character Craze

The trend is not necessarily a good thing.

Hearst Opens a New 26,000-Square-Foot Studio to Ramp Up Its Video Production

Multimedia and edit teams will work side by side.

Casper Launches a Bespoke ‘Quarterly’ Print Magazine Called Woolly

The pub hopes to be an 'oasis of acceptance.'