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Sam Thielman
ISIS' Sinister Media Strategy, and How the West Is Fighting Back Branding terrorism in the digital age

Here's an ugly truth: ISIS has a really effective brand strategy. Al Qaeda terrorists had a manifesto that claimed to represent the common man (the name means "The Base") and…

September 10, 2014, 11:51 AM EDT

Twitter Top 10: Packers-Seahawks Brawl Owns Social Media But Cowboys and 'Niners fans talked more smack

The Seattle Seahawks paddled the Green Bay Packers Thursday evening as the nation watched in horror on NBC, and that ruled the Twittersphere the week of Sept. 1. Though, fans…

September 9, 2014, 7:12 AM EDT

Kids Are Watching the Weirdest Stuff on TV—and It's Not Always From Kids' Networks Telenovelas are among the highest-rated deliverers of kids 6-11

The kids market is a place where fierce competition rages between otherwise cuddly characters like Bugs Bunny and Mickey Mouse (yes, both are still around, albeit in newer, hipper incarnations),…

September 8, 2014, 10:38 PM EDT

State Department Trolls ISIS With Horrifically Violent Anti-Recruitment Video Part of ongoing 'Think again' effort

The U.S. Department of State has come up with a novel way to deal with the Internet-savvy recruitment strategy undertaken by the terrorist group Islamic State (ISIS). Troll them on YouTube. In…

September 4, 2014, 1:28 PM EDT

Netflix Sides With Government-Run Broadband Providers Asks FCC to allow for 'limitless bandwidth'

Netflix filed a startling comment with the FCC today: the company wants the Telecommunications Act amended to allow for "a pro-consumer policy of limitless bandwidth," or to put it plainly,…

September 3, 2014, 5:01 PM EDT

Jim Parsons Hits the Stratosphere The star of TV's biggest show talks about The Big Bang Theory, Emmy Awards and Larry Kramer

Honestly, if this keeps up, they’re just going to have to rename the Emmy Award for Lead Actor in a Comedy the Jim Parsons Award. Last week, the 41-year-old won…

September 1, 2014, 7:44 PM EDT

No Fewer Than 5 Shows Inspired by Sherlock Holmes Find Homes on TV Timeless themes and characters live on in the 21st Century

A shadowy cabal of influential media barons went to war with a lone mastermind earlier this year in the court. This, of course, was the legal battle between Sherlockian Leslie…

August 31, 2014, 12:12 PM EDT

The Emmys Are Basically Fantasy Football for Network Executives The point isn't to get the right award, it's to get as many awards as possible

The Emmy Awards are a game. That doesn't mean they're worthless, or meaningless, or cynical; it just means that there is high-level strategy around who gets what award and why, beyond…

August 26, 2014, 4:21 PM EDT

How Do You Brand Big Data? Brokers need to distinguish themselves in a crowded market

Branding data is tough—and not just because many eyes glaze over when you start to talk about it. But in today’s media marketplace, it wouldn’t be wrong to think of…

August 26, 2014, 6:01 AM EDT

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form But she doesn’t discount the impact of outdoor and TV advertising

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in…

August 24, 2014, 7:40 PM EDT

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