Sam Thielman | Adweek Sam Thielman | Adweek
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Sam Thielman
This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not

Wait, who sees my credit card bill, again? We've done a lot of work here at Adweek on ROI data, and a few readers have asked that we explain what on earth…

July 10, 2014, 3:54 PM EDT

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely…

July 9, 2014, 3:07 PM EDT

Millennial Women Are Not Cutting the Cord But that doesn't mean they're not on digital

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought. In fact, TV's share of…

July 7, 2014, 6:00 AM EDT

Nielsen and Kraft Pilot New Brand Tracking Tool Did that ad actually convince someone to buy?

Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual ad buy. The ROI-centric approach…

July 6, 2014, 7:57 PM EDT

Does America Now Like Soccer? World Cup Ratings Hint at It U.S.-Belgium got a 9.6 rating on ESPN, 1.8 on Univision

Yes, that's it for the U.S. in the World Cup, but we went out with a bang: ESPN boasted its second-highest rating ever for a soccer match with a whopping…

July 2, 2014, 4:32 PM EDT

Univision Streaming Video Stops Being Free on Friday Ratings set records, but digital will require a cable sub from now on

It's going to be harder to watch the World Cup on Univision at your desk come Friday. And if you have Comcast, you're out of luck completely. Univision, which had the…

July 2, 2014, 6:01 AM EDT

Neil Gaiman's American Gods Finds a Home at Starz Cable net goes script-to-series with FremantleMedia adaptation

It's been rumored for years and now coming to pass: Neil Gaiman's beloved fantasy novel American Gods has a network ready to develop a long-rumored TV adaptation. The deal, initially,…

July 1, 2014, 3:59 PM EDT

ABC News' Jeffrey Schneider Returns After Two-Week Suspension SVP disciplined for shouting at staffer

ABC News svp of communications Jeffrey Schneider has returned to his post after a suspension, according to a post at Radar Online that Schneider confirmed himself. The executive was ordered to…

July 1, 2014, 12:21 PM EDT

Community Is Getting Its Six Seasons (No Movie Yet) Yahoo renews quirky sitcom the day contracts expire

Well, that was close. Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with Sony…

June 30, 2014, 6:48 PM EDT

With Broadcast Volume Down, TV Inventory Is Going to Get Expensive Scatter market due for a major uptick

If everybody waits out this upfront for better inventory in the fall, will anybody get enough of it? Brian Wieser, analyst at Pivotal Research (and a former head forecaster for…

June 29, 2014, 7:54 PM EDT

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