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Sam Thielman
See How Slow Your Internet Connection Is Compared to Other States Surprise: no one cable provider is the worst

Alas, Alaska. Also Arkansas. It's a terrible time to be living in the Deep South or outside the Lower 48 if you're a Web developer. At least that's what Tom…

August 5, 2014, 1:08 PM EDT

Hyundai Will Air an 11-Minute Sci-Fi Film During the Ad Breaks of TNT's Legends Premiere Brand will also sponsor show's digital stream

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends, it's sort of mandatory. So Hyundai and TNT turned to…

August 4, 2014, 3:11 PM EDT

John Oliver Quotes the IAB in Blistering Takedown of Native Ads Proposal for BP-sponsored BuzzFeed post: '11 Sea Creatures Who Deserved to Die'

John Oliver's half-hour comedy news show on HBO has one really amazing regular feature: Rather than a lengthy interview or a musical guest, Oliver goes on a hilarious, impeccably researched…

August 4, 2014, 12:42 PM EDT

Holy Shark! Syfy Builds a Franchise Without Traditional Ads Network relies on social, barter, word of mouth

Turns out your best marketing tool is word of mouth, especially if the mouth in question is filled with rows of gigantic, serrated teeth.  Dave Howe, president of Syfy, attributed the…

July 31, 2014, 5:31 PM EDT

The Chairman of the FCC Is Annoyed With Time Warner Cable Blames Rob Marcus for L.A. Dodgers blackout

Maybe it was the widespread feeling that Tom Wheeler is too close to the industry he regulates. Maybe it was pressure from Congress. Maybe it was John Oliver calling him…

July 29, 2014, 6:21 PM EDT

Dunkin's Shark Week Donut Is Not for Use as a Flotation Device In fact, it may actually shorten your life, but in a good way

Dunkin' Donuts has partnered with Discovery Channel's beloved Shark Week to bring you the offering above, the Shark Bite donut, a yeast confection iced with a red-and-white pattern resembling a…

July 28, 2014, 2:42 PM EDT

Inside Homer Simpson's Gigantic Head at Comic-Con FXX unveils convention's biggest activation

The inside of Homer Simpson’s head is filled with colorful drawings of the characters from the show named after his family, a giant video screen covering the top interior of…

July 27, 2014, 8:23 AM EDT

5 Comic-Con Brand Partnerships That Make Actual Sense Some companies make perfect sidekicks

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask…

July 26, 2014, 1:57 PM EDT

Nerd Love Is Worth Millions at Comic-Con Brands spend big on superfan loyalty

Brands are opening their checkbooks to reach fans at Comic-Con in San Diego. The going rate to put an image on the facade of the Marriott Marquis, which sits next to…

July 25, 2014, 8:44 AM EDT

Do You Have to Go Overseas or Buy a Competitor to Get New Video Subscribers? Comcast consolidates, Netflix goes abroad

Netflix executives practically had party hats on during their earnings call on Monday. The reason? The company topped 50 million subscribers for the first time. Comcast, meanwhile, was similarly pleased…

July 23, 2014, 9:01 AM EDT

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