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Sam Thielman

Here's E!'s Super Bowl Ad for The Royals

Sister network's first scripted drama gets a huge push

When you're a TV megacorporation hosting the Super Bowl, it seems like a shame to dedicate all that valuable advertising real estate to other companies. So broadcast, cable and digital…

The War for Winter Time Slots Is Creating Some Truly Odd TV Matchups

Will iZombie Feast on Marvel's Agents?

Broadcast networks are pitting their bench players against each other after a particularly poor showing in the fall. Some matchups are anyone's guess, and some are just plain weird. Interestingly,…

Today Only, Amazon Is Discounting Prime to $72 and Streaming Transparent for Free

A clear (and crucially timed) push for subscriber growth

Apparently on a charm offensive after winning two Golden Globes for its witty dramedy Transparent, Amazon is streaming the show for free today and offering a discount for new converts…

Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty

Randall Higgins is not messing around

One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch…

Activist Ad Strips Away Redskins' Logo to Show 'It's Still Washington Football'

Native American group makes subtle use of real footage

When Washington's Robert Griffin III—RG3, to you—runs a 76-yard touchdown to the roaring applause of adoring fans, does it matter what's printed on his helmet? That's the question posed by a…

MTV Marks MLK Day by Airing in Black and White

Kendrick Lamar, Rand Paul and more join PSAs on race in America

For 12 hours starting at 9 a.m. this Martin Luther King, Jr. Day (Monday, Jan. 19), MTV will mark the civil rights leader's memory by airing in black and white. As…

NBCUniversal Is Using Big Data to Launch Its Audience Targeting Platform

Will supplement, not replace, Nielsen metric

That was, in corporate terms, fast. After 18 months of development, NBCUniversal is leveraging third- and first-party data to create what the company is calling its Audience Targeting Platform (ATP). In…

Here's a Brief Tour of DC's Television Universe

What's on the air, what's on the way

DC Entertainment has become a major force in the television world over the past few months thanks in large part to an aggressive slate at the CW, but there's more…

How DC Became the Hero That Television Deserves

Marvel? Meh. The small screen belongs to a new breed of old favorites

From Superman and Wonder Woman to The Flash, more than 10,000 characters populate the universe of DC Entertainment. For TV networks seeking a foothold in a world of increasing competition…

From Stage to Superhero: The Flash's Grant Gustin Has Always Been on the Fast Track

CW star talks about his dancing, his costume and (shh) his Superman tattoo

It's the biggest show on the CW and on track to become the network's most-watched series ever. The Flash, it appears, really can outrun everything. As with any prime-time property, especially…

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