Sam Thielman | Adweek Sam Thielman | Adweek
Advertisement
Sam Thielman
Inside Homer Simpson's Gigantic Head at Comic-Con FXX unveils convention's biggest activation

The inside of Homer Simpson’s head is filled with colorful drawings of the characters from the show named after his family, a giant video screen covering the top interior of…

July 27, 2014, 8:23 AM EDT

5 Comic-Con Brand Partnerships That Make Actual Sense Some companies make perfect sidekicks

There are plenty of brand activations at Comic Con, but quite a few of them just seem desperate. "Who can we get to help pay for this?" many clearly ask…

July 26, 2014, 1:57 PM EDT

Nerd Love Is Worth Millions at Comic-Con Brands spend big on superfan loyalty

Brands are opening their checkbooks to reach fans at Comic-Con in San Diego. The going rate to put an image on the facade of the Marriott Marquis, which sits next to…

July 25, 2014, 8:44 AM EDT

Do You Have to Go Overseas or Buy a Competitor to Get New Video Subscribers? Comcast consolidates, Netflix goes abroad

Netflix executives practically had party hats on during their earnings call on Monday. The reason? The company topped 50 million subscribers for the first time. Comcast, meanwhile, was similarly pleased…

July 23, 2014, 9:01 AM EDT

The Upfront Will Be Down More Than 6% Report says dollar volume will drop to $18.1 billion

No, all that money that didn't go to broadcast networks is not showing up on cable. New Jersey-based agency MDI says the upfront will be down 6.1 percent this year to…

July 21, 2014, 4:33 PM EDT

Fox Schedules Simpsons/Family Guy Crossover, Late Start for Mulaney 'Event' series Gracepoint set for October

Fox's Fall schedule is officially set, with the long-awaited Simpsons-Family Guy crossover episodes on the official docket (Kill Peter, Sideshow Bob! Kill everyone but Meg!) and a surprisingly confident Sunday…

July 10, 2014, 5:43 PM EDT

This Is How Your Financial Data Is Being Used to Serve You Ads Whether you like it or not

Wait, who sees my credit card bill, again? We've done a lot of work here at Adweek on ROI data, and a few readers have asked that we explain what on earth…

July 10, 2014, 3:54 PM EDT

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely…

July 9, 2014, 3:07 PM EDT

Millennial Women Are Not Cutting the Cord But that doesn't mean they're not on digital

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought. In fact, TV's share of…

July 7, 2014, 6:00 AM EDT

Nielsen and Kraft Pilot New Brand Tracking Tool Did that ad actually convince someone to buy?

Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual ad buy. The ROI-centric approach…

July 6, 2014, 7:57 PM EDT

Advertisement