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Sam Thielman

Ad of the Day: Robert Downey Jr. Surprises a 7-Year-Old With a Bionic 'Iron Man' Arm

Great spot for Microsoft's Collective Project

There are good ways to use your megafame, and bad ways to use your megafame. Robert Downey Jr. has happened upon one of the best ways to use his—by drawing…

How Lego Designed Its Own Oscar and Stole the Show

Michael McNally on the night's hottest souvenir

The best thing about the Oscars ceremony last night might very well have been pop band Tegan and Sara's performance of Everything Is Awesome, the least ironic song ever written,…

A People's History of Transformers Cartoons

Everybody from Scatman Crothers to Fred Willard is here

Hasbro has a lot of enduring intellectual property (G.I. Joe, My Little Pony) but nothing holds a candle to its long-running Transformers franchise. Its origins are borderline cynical: After acquiring…

Ad of the Day: Meet the Crazy Cameraman Who Films Every Kill in Call of Duty

Randall Higgins is not messing around

One of the great mean-spirited pleasures of multiplayer gaming is knowing that whenever you finally seize the day and blow your enemy to smithereens, he or she has to watch…

Activist Ad Strips Away Redskins' Logo to Show 'It's Still Washington Football'

Native American group makes subtle use of real footage

When Washington's Robert Griffin III—RG3, to you—runs a 76-yard touchdown to the roaring applause of adoring fans, does it matter what's printed on his helmet? That's the question posed by a…

As Coke Exits American Idol After 13 Seasons, an Iconic Show's Future Looks Grim

Viewership is a fraction of its 2006 prime

If American Idol was in rough shape before (which it was), it's looking at an even bleaker future now that Coca-Cola has publicly said it won't be supporting the reality…

OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video

Does OK Go release albums? Like, full-blown records with multiple songs on them? I don't know. I don't care. Their videos are enough for all of us. Japanese creative agency Mori…

Inside the Massive Campaign Behind Call of Duty: Advanced Warfare

Kevin Spacey's digitized mug is only part of the package

Disembodied, badly equalized and with no musical cues or ambient sound around it, the nonetheless recognizable voice of Kevin Spacey in sneering antihero mode fuzzes over the computer speakers. "You…

Here's The Avengers 2 Trailer, Recut as a Super Ominous Ad for Pinocchio

Late at night, when Wes Craven and David Cronenberg sit around trying to scare each other at the Horror Movie Directors' Spooky Mansion of Fear (look it up, it's a…

Dana White Has Built the UFC Into the Largest Pay-Per-View Event on the Planet

2014 Brand Genius winner for sports

Asked what it’s like to run the Ultimate Fighting Championship, the ruling franchise of the mixed martial arts world, Dana White doesn’t mince words. “This job is insanity,” he says.…

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