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Roo Ciambriello
Crotches Are King in Betabrand's Test of 30 Different Ad Photos This shot racked up big numbers on Twitter, Facebook

Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the…

May 15, 2014, 9:49 AM EDT

Trained Dancers Are Completely Appalled by This Ballet Ad for Free People Clothing 'This is genuinely offensive'

Imagine a Gatorade ad where a kicker misses every field goal, or a Nike spot where a runner trips over hurdles. It would be a little bizarre. Something similar, though perhaps…

May 15, 2014, 8:18 AM EDT

Shutterfly Congratulates Thousands of Women for Babies They Didn't Have Not a laughing matter to those facing infertility, miscarriage

This morning, Shutterfly, a photo/card printing website, sent out a mass email congratulating tons of people on their newborn babies. Which would be incredibly thoughtful, had many of the recipients…

May 14, 2014, 3:45 PM EDT

Child Slavery PSAs Contrast the Joy of Youth and the Tragedy of Stolen Innocence 'No Child for Sale' shows heartbreaking comparisons

To highlight the global tragedy of children being sold into prostitution and hard labor, agency kbs+ has released three new spots for World Vision Canada's "No Child for Sale" initiative.…

May 6, 2014, 10:31 AM EDT

Pantene Philippines Takes Its Battle for Gender Equality to Facebook Social postings follow earlier viral spot

In December, a powerful Pantene Philippines ad went viral, with each scene depicting a gender double standard. The goal was to address labels in the workplace, and the campaign has…

May 1, 2014, 10:10 AM EDT

Can't Figure Out What to Watch? Take a Spin With Netflix Roulette Developer gets streaming service's attention by refining results

Once you're done binging on Orange Is the New Black and Scandal, browsing Netflix can start to feel like rummaging through the discount DVD bin at Target. But now there's…

May 1, 2014, 9:55 AM EDT

Are You Charitable Enough to Suffer Through Gisele's 'Heart of Glass' Cover? H&M will give download royalties to Unicef

To promote its new summer line, H&M partnered with supermodel Gisele Bundchen to create a song that will be sold online as a Unicef fundraiser. Unfortunately, the song is really,…

April 23, 2014, 11:43 AM EDT

The Women in This Tequila Commercial Only Have Time for One Kind of Bro He's the one not acting like a jackass

This new ad for Mezcal El Silencio tequila by agency Pablo Escargot starts off the same way many beer/liquor ads do—i.e., like from a clip of Ocean's Eleven, with bunch…

April 21, 2014, 10:04 AM EDT

Jeweler's Clever Business Card Rolls Into a Ring Sizer So guys don't have to ask

I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those…

April 18, 2014, 12:55 PM EDT

St. John Ambulance Hits the Pool for Its Latest Shocking First-Aid PSA Helpless once again

St. John Ambulance, the first-aid teaching and awareness organization, has put together some incredible, horrifying PSAs through the years. We've covered many of BBH London's ads for the group. Last year,…

April 16, 2014, 10:47 AM EDT

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