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Roo Ciambriello
This Childhood Obesity Ad Is So Good, the French Thought It Was Real We speak to the student behind it

In the U.S., ads about weight usually come in the form of relatively thin women eating light yogurt. Awareness of obesity, especially in children, hasn't really taken off. But in France,…

March 27, 2014, 8:57 PM EDT

Guys Post 'Cock in a Sock' Selfies Online for Cancer Awareness Upping the ante

Listen, before you scroll down, please be advised that all of the photos below are NSFW, unless you work for the Red Hot Chili Peppers. Yesterday we discussed how British women…

March 25, 2014, 8:24 PM EDT

Durex Has an Idea for How to Spend Your Lights-Out Time During Earth Hour Turn the iPad off and get it on

Earth Hour—a worldwide event where people turn off their lights to raise awareness of energy consumption—will be March 29 from 8:30 to 9:30 p.m. in your local time zone, which…

March 25, 2014, 11:28 AM EDT

Subaru Dealer Has the Best Comeback Ever to a Union Protest Sign A little levity goes a long way

Someone at Subaru of Wichita knows how to make lemonade out of union-squeezed lemons. Local union workers recently came out to protest the dealership with a large sign that read, "Shame…

March 24, 2014, 8:17 PM EDT

How a 'No Makeup Selfie' Trend Suddenly Became a Cancer Awareness Effort Viral posts evolve organically

In an age when social media has made us even more aware of how we look at any given moment ("A picture? Now? Wait, how's my hair?"), asking women to…

March 24, 2014, 9:28 AM EDT

Sexist Ads Get Recast, With the Men Degraded Instead of the Women How does it feel, guys?

As we saw in our December roundup, there's no shortage of sexist ads—the vast majority of which are degrading to women rather than men. But what if the tables were…

March 19, 2014, 10:33 AM EDT

Cringey-Cute Clothing Ad With Strangers Kissing Has 7 Million Views in One Day Wren makes out like a bandit

How does a clothing brand get 7 million YouTube views in one day? By getting 20 strangers to kiss each other. The video below, titled "First Kiss," features strangers—all wearing L.A.…

March 11, 2014, 3:55 PM EDT

Each Model for Betabrand's New Spring Collection Has a Ph.D. 'Smart fashions' sported by highly educated women

Betabrand, an online retailer of crowdsourced clothing, just launched its spring line, and the company decided to take a different approach to marketing the new looks: Each of the models…

March 11, 2014, 12:07 PM EDT

Need a Good Cry? These Beautiful Short Films About Strong Women Should Do the Trick Stellar long-form ads from Thailand

"My Beautiful Woman" is a series of three short ad films totaling 20 minutes of running time. And while that might sound like an eternity on YouTube, in this case…

February 28, 2014, 7:58 AM EST

Mila Kunis Puts Her Love of Bourbon to Work as the New Face of Jim Beam Actress is out to 'Make history'

The new face of Jim Beam, the iconic bourbon brand, might not be quite what you expect. While a rough-around-the-edges cowboy or country rock star might seem to fit the…

February 24, 2014, 3:35 PM EST

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