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Roo Ciambriello
Stare at This Ford Print Ad for 30 Seconds, and It Will Suddenly Make Sense Optical illusion promotes park assist

BBR Saatchi & Saatchi created this print ad for Ford Israel that also happens to be an optical illusion. It promotes the Ford Explorer's Park Assist feature in a way…

July 28, 2014, 10:41 AM EDT

Reebok Gets Into the Bacon Business, Catering to CrossFitters' Sizzling Indulgence Brand ships meat to athletes and takes it on the road

It's a big week for that neighbor of yours who can do a hundred pull-ups and toss tractor tires 20 yards. The CrossFit Games kicks off this week, and to…

July 25, 2014, 10:20 AM EDT

Walter White Boldly Goes Where No Meth Dealer's Gone Before Social app tvtag let users pick which bobblehead to launch

When you have zero coding skills, how do you keep busy at your company's hackathon? For the non-engineers at i.TV, the answer was to send a meth dealer into space. "The…

July 17, 2014, 11:48 AM EDT

Spirit Airlines Is Suddenly Really Into Weird Crop Circles and Nasty Tweets From Haters A notorious brand tries to evolve

A bizarre crop circle appeared north of the Kansas City International Airport this week, causing a stir in social media. No, there were no aliens or incredibly talented goats involved…

July 11, 2014, 11:39 AM EDT

Entrepreneur Barbie Is on LinkedIn, and She's Already Way More Connected Than You But is she good for girls?

The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't…

July 3, 2014, 9:49 AM EDT

'Like a Girl' Is No Longer an Insult in Inspiring Ad From P&G's Always Experiment makes it an expression of strength

In a memorable scene from The Sandlot—which you must watch if you were somehow nowhere near VHS tapes and a VCR in the early '90s—baseball players hurl a slew of…

June 26, 2014, 12:53 PM EDT

Topless Sports Illustrated Cover Recreated With Curvy Models Swimsuits for All celebrates plus sizes

Swimsuits for All, a popular online retailer, has recreated this year's widely discussed Sports Illustrated swimsuit cover, but instead of the topless Chrissy Teigen, Nina Agdal and Lily Alridge, plus-size…

June 3, 2014, 9:43 AM EDT

How The Land of Nod Found Its Latest Catalog Cover Through Instagram Falling in love with #theoandbeau

Last fall, Jessica Shyba's photos of her son and new puppy napping together went viral. Shyba's blog about life with three kids in NYC, Momma's Gone City, was already fairly…

May 23, 2014, 2:03 PM EDT

Mattel Experiment Tries to Show That Barbie Isn't as Evil as You Think How do kids really play with her, anyway?

If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a…

May 21, 2014, 8:47 AM EDT

This 8-Minute Ice Cream Ad, With a Lesbian Love Story and Lily Allen, Is the Sweetest Ever Advantage Cornetto

You might want to grab a snack and get comfortable, because Cornetto's newest ad is an eight-minute short film that is totally worth the watch. As with its other long-form…

May 19, 2014, 9:05 AM EDT

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