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Roo Ciambriello
Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans Video takes you from the ballroom to the streets

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line. Each letter represents…

April 11, 2014, 1:22 PM EDT

Can You Please Watch This Romantic Turkish Ice Cream Ad, and Tell Me What's Going On in It? A little help here

So, here's a lovely little four-minute love story from Unilever's Cornetto ice cream brand in Turkey. And you're probably smarter than I am and can figure out what's actually going…

April 9, 2014, 2:24 PM EDT

5 Things Wrong With These New Veet Commercials, From Minor to Egregious Where to start with 'dudeness' ads?

UPDATE: Veet has now pulled the ads due to criticism. The brand writes on Facebook: "Hi…this is the Veet marketing team in the US. We just wanted to let everyone know,…

April 7, 2014, 8:34 PM EDT

Brazilians Pose Nude to Protest Widespread Belief That Rape Is Justified Viral hashtag translates to #IDontDeserveToBeRaped

We've seen #nomakeupselfies and #cockinasock, all in the name of cancer awareness, but the latest in viral activist hashtags is #EuNaoMereçoSerEstrupada, which translates to #IDontDeserveToBeRaped. In a survey done by Brazil's…

April 1, 2014, 9:18 PM EDT

How to Make 'Ban Bossy' Less Polarizing: Actually Ask Young Girls What They Think Kids finally get their say

Sheryl Sandberg's Ban Bossy campaign has sparked some interesting and often heated debate in recent weeks, practically swamping my Twitter feed with hashtags ranging from #bossy and #banbossy to #dontbanbossy…

March 31, 2014, 10:21 AM EDT

This Childhood Obesity Ad Is So Good, the French Thought It Was Real We speak to the student behind it

In the U.S., ads about weight usually come in the form of relatively thin women eating light yogurt. Awareness of obesity, especially in children, hasn't really taken off. But in France,…

March 27, 2014, 8:57 PM EDT

Guys Post 'Cock in a Sock' Selfies Online for Cancer Awareness Upping the ante

Listen, before you scroll down, please be advised that all of the photos below are NSFW, unless you work for the Red Hot Chili Peppers. Yesterday we discussed how British women…

March 25, 2014, 8:24 PM EDT

Durex Has an Idea for How to Spend Your Lights-Out Time During Earth Hour Turn the iPad off and get it on

Earth Hour—a worldwide event where people turn off their lights to raise awareness of energy consumption—will be March 29 from 8:30 to 9:30 p.m. in your local time zone, which…

March 25, 2014, 11:28 AM EDT

Subaru Dealer Has the Best Comeback Ever to a Union Protest Sign A little levity goes a long way

Someone at Subaru of Wichita knows how to make lemonade out of union-squeezed lemons. Local union workers recently came out to protest the dealership with a large sign that read, "Shame…

March 24, 2014, 8:17 PM EDT

How a 'No Makeup Selfie' Trend Suddenly Became a Cancer Awareness Effort Viral posts evolve organically

In an age when social media has made us even more aware of how we look at any given moment ("A picture? Now? Wait, how's my hair?"), asking women to…

March 24, 2014, 9:28 AM EDT

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