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Roo Ciambriello
Ad of the Day: Downy Wants You to Hug More (and It Helps If You Smell Nice) New video celebrates embracing

Downy, the Procter & Gamble fabric softener, wants to give you a hug. It wants to give everyone a hug. It wants everyone to give everyone else a hug. So, stop…

June 6, 2014, 12:19 PM EDT

Topless Sports Illustrated Cover Recreated With Curvy Models Swimsuits for All celebrates plus sizes

Swimsuits for All, a popular online retailer, has recreated this year's widely discussed Sports Illustrated swimsuit cover, but instead of the topless Chrissy Teigen, Nina Agdal and Lily Alridge, plus-size…

June 3, 2014, 9:43 AM EDT

How The Land of Nod Found Its Latest Catalog Cover Through Instagram Falling in love with #theoandbeau

Last fall, Jessica Shyba's photos of her son and new puppy napping together went viral. Shyba's blog about life with three kids in NYC, Momma's Gone City, was already fairly…

May 23, 2014, 2:03 PM EDT

Mattel Experiment Tries to Show That Barbie Isn't as Evil as You Think How do kids really play with her, anyway?

If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a…

May 21, 2014, 8:47 AM EDT

This 8-Minute Ice Cream Ad, With a Lesbian Love Story and Lily Allen, Is the Sweetest Ever Advantage Cornetto

You might want to grab a snack and get comfortable, because Cornetto's newest ad is an eight-minute short film that is totally worth the watch. As with its other long-form…

May 19, 2014, 9:05 AM EDT

Crotches Are King in Betabrand's Test of 30 Different Ad Photos This shot racked up big numbers on Twitter, Facebook

Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the…

May 15, 2014, 9:49 AM EDT

Trained Dancers Are Completely Appalled by This Ballet Ad for Free People Clothing 'This is genuinely offensive'

Imagine a Gatorade ad where a kicker misses every field goal, or a Nike spot where a runner trips over hurdles. It would be a little bizarre. Something similar, though perhaps…

May 15, 2014, 8:18 AM EDT

Shutterfly Congratulates Thousands of Women for Babies They Didn't Have Not a laughing matter to those facing infertility, miscarriage

This morning, Shutterfly, a photo/card printing website, sent out a mass email congratulating tons of people on their newborn babies. Which would be incredibly thoughtful, had many of the recipients…

May 14, 2014, 3:45 PM EDT

Ad of the Day: Cadillac, Spike Lee Tell Teddy Bridgewater's Touching Mother's Day Story A pink Escalade for Rose

When Teddy Bridgewater was 9 years old, he promised his mother Rose that when he made it to the NFL, he would buy her a pink Cadillac Escalade. The first part…

May 9, 2014, 9:52 AM EDT

Child Slavery PSAs Contrast the Joy of Youth and the Tragedy of Stolen Innocence 'No Child for Sale' shows heartbreaking comparisons

To highlight the global tragedy of children being sold into prostitution and hard labor, agency kbs+ has released three new spots for World Vision Canada's "No Child for Sale" initiative.…

May 6, 2014, 10:31 AM EDT

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