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Roo Ciambriello

This Is What Happens When a Bunch of Men Write Your Tampon Commercials

Periods can be confusing, and not just for those of us who only paid attention to the sex-talk part of 9th grade health class. Sketch comedy troupe Hammerkatz highlights that…

South Dakota's 'Don't Jerk and Drive' Campaign Rubs People the Wrong Way

If you thought "Don't Jerk and Drive" was less about sharply turning your steering wheel and more about fulfilling personal urges while on the road, you're not alone (pun!). South Dakota's…

Grab a Tissue and Watch How WestJet Created a Christmas Miracle for Struggling Families

WestJet does the holidays right. Last year, the Canadian airline surprised its passengers with gifts at the baggage carousel; a lovely spot and a tearjerker for sure. Now WestJet has…

Here's Harvey Nichols' Follow-up to One of the World's Most-Awarded Ad Campaigns

Luxury retailer Harvey Nichols practically swept the 2014 Cannes Lions with its last holiday campaign, which won a staggering four Grand Prix. Now the brand has returned with its highly…

A Bank Hired an Actor to Tell You He's an Actor Hired by a Bank. And It's Awesome

Commercials about financial institutions are notoriously snooze-worthy, but Nordnet has changed it up with a fun new campaign rich in meta-humor. The Scandinavian financial institution, operating in Denmark, Finland, Norway and…

Meet the Doll That's Proportioned Like a Real Woman, and Comes With 'Imperfection' Stickers

She's just like the iconic Barbie, but normal. The Lammily doll has the proportions of an average 19-year-old woman's body, based on data from the CDC—unlike the Barbie doll, whose proportions…

This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal

With a tagline like "Change clothes in public without ever getting naked," The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the…

Real Beauty? Nah, Victoria's Secret Would Rather Celebrate the 'Perfect Body'

Victoria's Secret is under fire for its newest bra campaign featuring the tagline "The Perfect 'Body,'" suggesting on first glance that these women have it, and you probably don't. More than 10,000…

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird?

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its…

Moms Explore the Guilt, Fear and Joys of Parenting in Ads for Jessica Alba's Honest Co.

"What do 30 moms who have never met have in common? Everything." Eco-friendly family product brand Honest Company brought together 30 moms for some open conversation about motherhood. The group was…

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