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Roo Ciambriello

Dear Kate Wants to Hear About Your First Time, but It's Not What You Think

Underwear brand Dear Kate is hoping to make "my first period" stories something to celebrate—or at the very least, something that isn't shameful. In its newest video, women tell stories about…

Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods. The young boy watches Woods play, puts…

Groupon Posted This Product on Facebook, Then Replied to Everyone Who Made a Sex Joke

Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker—a container for a single banana, which you can absolutely purchase on the Groupon site. Fans…

Whole Neighborhood Learns Sign Language to Surprise Deaf Resident in Samsung Ad

Samsung Turkey has launched a website with a video call center for the hearing impaired, and it's announced it with quite the stunt. In the video below, titled "The Most Emotional…

Dads Lead the Charge to Get 'Amazon Mom' to Become 'Amazon Family'

While 2014 brought a surge of pro-female advertising, brands kicked it up a notch at the Super Bowl this year with some pro-dad advertising. Now, parents are rallying for Amazon…

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac…

Is This the Cutest Interactive Website Ever, or the Creepiest?

Bonpoint, the luxury French fashion house for children, wants you to play peekaboo with its child models. Fred & Farid Shanghai produced an interactive website for the brand, which asks for…

Everything Is Painfully Awesome in Fifty Shades of Grey Trailer Remade With Legos

Fifty Shades of Grey, the movie based on the controversial book about BDSM and heavy breathing, apparently, comes out on Friday. Thankfully, Lego has one-upped the trailer (not that it…

SI's Swimsuit Issue Finally Includes a Plus-Size Model, at Least in Its Advertising

This year's Sports Illustrated Swimsuit Issue will make history by featuring a plus-size model—in its advertising, anyway. The gorgeous model, Ashley Graham, will not be posing in the editorial content next…

ZzzQuil Isn't Feeling the Love From Its Tweet About Landing a Husband

Sleep-aid ZzzQuil left some followers wondering what year it was when they saw the brand's recent engagement-themed tweet. "SLEEP LIKE he finally proposed," the tweet noted. "And you have been dating…

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