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Roo Ciambriello

A Bank Hired an Actor to Tell You He's an Actor Hired by a Bank. And It's Awesome

Commercials about financial institutions are notoriously snooze-worthy, but Nordnet has changed it up with a fun new campaign rich in meta-humor. The Scandinavian financial institution, operating in Denmark, Finland, Norway and…

Meet the Doll That's Proportioned Like a Real Woman, and Comes With 'Imperfection' Stickers

She's just like the iconic Barbie, but normal. The Lammily doll has the proportions of an average 19-year-old woman's body, based on data from the CDC—unlike the Barbie doll, whose proportions…

This Outfit Designed to Help Change Clothes in Public Is at 2,000% of Its Kickstarter Goal

With a tagline like "Change clothes in public without ever getting naked," The Undress has a pretty clear sales proposition, and people are lining up in droves to hand the…

Real Beauty? Nah, Victoria's Secret Would Rather Celebrate the 'Perfect Body'

Victoria's Secret is under fire for its newest bra campaign featuring the tagline "The Perfect 'Body,'" suggesting on first glance that these women have it, and you probably don't. More than 10,000…

Ad of the Day: Crest Gets Kids All Jacked Up on Candy in Cute and Crazy Halloween Ad

Yeah, you can imagine how that goes

We're approaching the holiday where little kids dressed as Marvel superheroes and the cast of Frozen will descend upon neighborhoods across the U.S., amped up on sugar, requiring that adults…

Are These Feminist Superhero Panties Empowering, or a Tiny Bit Weird?

The underwear brand Dear Kate, a big proponent of using real people instead of models, has a new plan to empower women: It's putting inspiring female faces right on its…

Moms Explore the Guilt, Fear and Joys of Parenting in Ads for Jessica Alba's Honest Co.

"What do 30 moms who have never met have in common? Everything." Eco-friendly family product brand Honest Company brought together 30 moms for some open conversation about motherhood. The group was…

How Girls Really Feel About Gender Roles and the Rise of Pro-Female Advertising

What do you get when you talk to a group of teen and tween girls about gender roles and stereotyping? A lot of surprisingly insightful opinions. This past spring, in the…

How Ads That Empower Women Are Boosting Sales and Bettering the Industry

Advertising Week panel spotlights 'fem-vertising'

They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these…

Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty

Good and not so good

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is…

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