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Roo Ciambriello
How Ads That Empower Women Are Boosting Sales and Bettering the Industry Advertising Week panel spotlights 'fem-vertising'

They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these…

October 3, 2014, 12:15 PM EDT

Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty Good and not so good

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is…

September 30, 2014, 10:29 AM EDT

Airport Parking Company Apologizes for Using a Man's Death as a Marketing Hook 'Don't be late and end up in a crate'

AirportParkingReservations.com sent out an email blast this week suggesting the mysterious death of a man at O'Hare International Airport was linked to the stress of traveling, sooooo make sure you…

September 25, 2014, 1:11 PM EDT

Ad of the Day: Pampers Gives Moms a Sweet Surprise on Their Baby's First Birthday It's their milestone, too

Sit back and take four minutes to watch this lovely ad by Pampers Japan. Titled "Mom's First Birthday," it celebrates a big milestone in a new mom's life—her baby's one-year checkup.…

September 16, 2014, 7:51 AM EDT

Urban Outfitters Just Hit a New Low by Selling Bloody Kent State Sweatshirt One-off product pops up on eBay

Filed under: The most WTF thing we've seen in months. Urban Outfitters, purveyor of clothing and home goods, big-ass floppy hats and occasionally offensive T-shirts, has outdone itself with this product…

September 15, 2014, 10:12 AM EDT

The 'Apparently' Kid From That Viral Newscast Apparently Just Made His First Ad Fresh talent for Fresh Pet

Last month, a video of a 5-year-old went viral (15 million views and counting) after a local news station interviewed him at Pennsylvania's Wayne County Fair. Noah Ritter's raspy voice,…

September 12, 2014, 12:31 PM EDT

Pair of Manhattan Women Seek 'Fall Boyfriends' in Ludicrous Craigslist Ad Oh, the requirements are many

If summer is the season of casual, short-lived romances and flirty hookups, maybe winter is the season of serious dating and questions like, "We've only been together for three weeks.…

September 11, 2014, 9:03 AM EDT

Burberry's Scrolling Website for Its New Fragrance Is a Thing of Beauty Plus, get your bottle engraved

British luxury brand Burberry has launched a new fragrance, My Burberry, and you can even put your name on it, sort of. The spot promoting it is your typical fragrance spot…

September 10, 2014, 9:37 AM EDT

Olive Garden Selling 7 Weeks of Pasta for $100, but You'll Have to Move Fast to Get It 1,000 passes go on sale today

Twenty bucks says college students around the U.S. will be racing to their computers at 3 p.m. ET this afternoon. Why? Because Olive Garden, purveyor of sort-of Italian food, has—in…

September 8, 2014, 11:54 AM EDT

Why Esurance Quickly Took Down This Billboard, Even Though It Looks Fine From a distance, there was a problem

Esurance learned a fun lesson this week: Always take a few hundred steps back and see how your billboard looks from a distance. The Chicago board above, which carries the seemingly…

September 4, 2014, 3:04 PM EDT

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