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Roo Ciambriello

Artist Fixes Bratz Dolls by Turning Them Into Iconic, Inspiring Women

Bratz Dolls, the polarizing children's toys known for their heavy makeup, pouty lips, and ability to give sensible adults a general feeling of discomfort, have just gotten a makeover. And…

Kids Are Given Toy Cars That Can't Crash in This Amusingly Mean Mercedes-Benz Ad

Mercedes-Benz's new ad doubles as a social experiment for children. The automaker installed heavy-duty magnets inside toy cars to highlight its Brake Assist System PLUS. The video then shows kids—who are…

Campbell's Cleverly Used Star Wars in Gay-Themed Ad, but the Comments Are on the Dark Side

Campbell Soup Company's newest ad, featuring its Star Wars inspired soup, is centered around a popular line from the movie, although maybe not in the way that you'd think. The…

Dozens of Women Leaders Star in The Limited's Fall Fashion Campaign

Women's clothing brand The Limited has launched its fall 2015 line, and women business execs are the faces of it. With help from agency YARD, The Limited picked over 60…

Barbie Just Got a Whole Lot More Diverse With Its 23 New Fashionista Dolls

Barbie, the iconic doll we either love or hate—or love to hate—is finally getting more diverse. Better late than never, I guess. The Barbie Fashionista line features 23 new dolls with…

Parenting Isn't Pretty in This Plum Organics Ad, and That's the Point

The latest baby-food ad to make the rounds isn't what you'd expect. No perfectly tidy nurseries or matching outfits for JCPenney portraits here. Plum Organics' #ParentingUnfiltered campaign is about real…

Fox Sports Had Quite a Surprise for the U.S. Women's Soccer Team on Mother's Day

Mother's Day surprises were aplenty this weekend, including a big one for the U.S. women's World Cup soccer team. Due to their demanding schedules, it's been years since many of the…

Storage Company Unpacks a Surprise Viral Hit About Preparing for Parenthood

Extra Space Storage—which offers storage space for your old drum set and boxes of Beanie Babies, not your digital files—created this ad, believe it or not, about the joys and…

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during spin class; a runner through a half-marathon; and a beginner yogi unsure of…

Lane Bryant Bashes Victoria's Secret With 'I'm No Angel' Campaign

Lane Bryant's new #ImNoAngel campaign is sexy as hell. The video features gorgeous plus-size models sporting bras and panties from the new Cacique by Lane Bryant collection. The 30-second spot is…

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