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Roo Ciambriello

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ​Nipping this problem in the bud,…

This Badass Bodyform Ad Elevates Menstruating Women to Modern Amazonian Warriors

The past couple of years have given us numerous disruptive examples of advertising in the feminine care space, including comical ones from HelloFlo and the award-winning inspirational video from Always. Bodyform joins…

Pfizer and Its Scientists Take Us Through the Lengthy Creation of a Life-Saving Drug

From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair…

HelloFlo Just Unleashed a New Song and Dance About Postpartum Incontinence

Women's health site HelloFlo has released a new ad about postpartum urinary incontinence. The women's health site is known for its fun, disruptive ads, but "Leaks Can't Stop Me Now" is…

Coca-Cola Is Seeing (Even More) Red in New Designs for Its Cans and Bottles

When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved…

Prudential Got Loved Ones to Stare at Each Other for 4 Emotional Minutes in This Ad

Prudential Singapore is inviting people to reconnect in an emotional new spot. "Our relationships are becoming more and more disconnected," reads the opening on-screen copy. "Can simply looking at someone for…

Damn, a Bunch of Brands Picked Up on the 'Damn, Daniel' Meme This Week

There's no solid way of predicting what might go viral on the Internet or when. So when a brand can hop on board in a moment's notice, the results can…

Barbie Suddenly Looks (More) Normal, Right in Line With the Marketing Zeitgeist

After 50 years of sporting an oft-criticized combo of thin waist, thin limbs and large breasts, Barbie finally has a new body. Actually, a few new bodies. The new Barbie Fashionistas…

Mercedes-Benz's Hilariously Fun Fashion Week Ad Stars Michel Gaubert and His Mini-Me

Mercedes-Benz Fashion Week Berlin is upon us. And in keeping with the flourish and expense of the event, it would be natural to expect beautiful ads showcasing beautiful people in…

Penningtons Has a Hit With a Full-Figured Yogi Who Puts Your Shaky Headstand to Shame

Canadian clothing company Penningtons is the latest among a growing number of brands waving the body-positive banner. Its most recent activewear spot, created by lg2, showcases a bad-ass plus-size woman…

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