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Roo Ciambriello

Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad

A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music…

How This Poster in a Women's Restroom at a Bar Cleverly Combats Sexual Assault

A county council in England has come up with a clever and discreet way of combatting sexual violence and abuse. A photo posted to Twitter (and retweeted almost 30,000 times) shows…

Cosmo Designed a Car for Women, and That's Going Over About as Well as You'd Expect

Women everywhere, rejoice! There is now a car just for us! Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat to…

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ​Nipping this problem in the bud,…

This Badass Bodyform Ad Elevates Menstruating Women to Modern Amazonian Warriors

The past couple of years have given us numerous disruptive examples of advertising in the feminine care space, including comical ones from HelloFlo and the award-winning inspirational video from Always. Bodyform joins…

Pfizer and Its Scientists Take Us Through the Lengthy Creation of a Life-Saving Drug

From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair…

HelloFlo Just Unleashed a New Song and Dance About Postpartum Incontinence

Women's health site HelloFlo has released a new ad about postpartum urinary incontinence. The women's health site is known for its fun, disruptive ads, but "Leaks Can't Stop Me Now" is…

Coca-Cola Is Seeing (Even More) Red in New Designs for Its Cans and Bottles

When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved…

Prudential Got Loved Ones to Stare at Each Other for 4 Emotional Minutes in This Ad

Prudential Singapore is inviting people to reconnect in an emotional new spot. "Our relationships are becoming more and more disconnected," reads the opening on-screen copy. "Can simply looking at someone for…

Damn, a Bunch of Brands Picked Up on the 'Damn, Daniel' Meme This Week

There's no solid way of predicting what might go viral on the Internet or when. So when a brand can hop on board in a moment's notice, the results can…

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