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Roo Ciambriello
Ad of the Day: Crest Gets Kids All Jacked Up on Candy in Cute and Crazy Halloween Ad Yeah, you can imagine how that goes

We're approaching the holiday where little kids dressed as Marvel superheroes and the cast of Frozen will descend upon neighborhoods across the U.S., amped up on sugar, requiring that adults…

October 29, 2014, 9:33 AM EDT

How Ads That Empower Women Are Boosting Sales and Bettering the Industry Advertising Week panel spotlights 'fem-vertising'

They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these…

October 3, 2014, 12:15 PM EDT

Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty Good and not so good

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is…

September 30, 2014, 10:29 AM EDT

Ad of the Day: Pampers Gives Moms a Sweet Surprise on Their Baby's First Birthday It's their milestone, too

Sit back and take four minutes to watch this lovely ad by Pampers Japan. Titled "Mom's First Birthday," it celebrates a big milestone in a new mom's life—her baby's one-year checkup.…

September 16, 2014, 7:51 AM EDT

Ad of the Day: Downy Wants You to Hug More (and It Helps If You Smell Nice) New video celebrates embracing

Downy, the Procter & Gamble fabric softener, wants to give you a hug. It wants to give everyone a hug. It wants everyone to give everyone else a hug. So, stop…

June 6, 2014, 12:19 PM EDT

Ad of the Day: Cadillac, Spike Lee Tell Teddy Bridgewater's Touching Mother's Day Story A pink Escalade for Rose

When Teddy Bridgewater was 9 years old, he promised his mother Rose that when he made it to the NFL, he would buy her a pink Cadillac Escalade. The first part…

May 9, 2014, 9:52 AM EDT

Ad of the Day: Santa Visits Canada First for Airline's Lovely Christmas Miracle WestJet makes passengers' dreams come true

Canadian airline WestJet played Santa to a couple hundred travelers recently, and the result was heartwarming and tear-jerking. Before two flights from Toronto and Hamilton, Ontario, to WestJet's home airport in…

December 10, 2013, 8:49 AM EST

Ad of the Day: The Year's Meanest, Funniest, Grossest, Cutest Halloween Spot Crest and Oral-B punk kids

The best way to keep teeth clean and healthy is to ban Halloween candy altogether. Crest toothpaste and Oral-B toothbrushes explore that possibility in this hilarious ad by giving a…

October 25, 2013, 11:41 AM EDT

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