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Roo Ciambriello

Barbie Just Got a Whole Lot More Diverse With Its 23 New Fashionista Dolls

Barbie, the iconic doll we either love or hate—or love to hate—is finally getting more diverse. Better late than never, I guess. The Barbie Fashionista line features 23 new dolls with…

Parenting Isn't Pretty in This Plum Organics Ad, and That's the Point

The latest baby-food ad to make the rounds isn't what you'd expect. No perfectly tidy nurseries or matching outfits for JCPenney portraits here. Plum Organics' #ParentingUnfiltered campaign is about real…

Fox Sports Had Quite a Surprise for the U.S. Women's Soccer Team on Mother's Day

Mother's Day surprises were aplenty this weekend, including a big one for the U.S. women's World Cup soccer team. Due to their demanding schedules, it's been years since many of the…

Storage Company Unpacks a Surprise Viral Hit About Preparing for Parenthood

Extra Space Storage—which offers storage space for your old drum set and boxes of Beanie Babies, not your digital files—created this ad, believe it or not, about the joys and…

Nike Turns Can't Into Can in Its Largest Women's Campaign Ever

Nike's newest commercial captures the inner dialogue of a woman stuck behind a row of models during spin class; a runner through a half-marathon; and a beginner yogi unsure of…

Lane Bryant Bashes Victoria's Secret With 'I'm No Angel' Campaign

Lane Bryant's new #ImNoAngel campaign is sexy as hell. The video features gorgeous plus-size models sporting bras and panties from the new Cacique by Lane Bryant collection. The 30-second spot is…

Dear Kate Wants to Hear About Your First Time, but It's Not What You Think

Underwear brand Dear Kate is hoping to make "my first period" stories something to celebrate—or at the very least, something that isn't shameful. In its newest video, women tell stories about…

Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods

In "Ripple," the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods. The young boy watches Woods play, puts…

Groupon Posted This Product on Facebook, Then Replied to Everyone Who Made a Sex Joke

Groupon knows social, as you can see with its latest Facebook post of a Banana Bunker—a container for a single banana, which you can absolutely purchase on the Groupon site. Fans…

Whole Neighborhood Learns Sign Language to Surprise Deaf Resident in Samsung Ad

Samsung Turkey has launched a website with a video call center for the hearing impaired, and it's announced it with quite the stunt. In the video below, titled "The Most Emotional…

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