FCB melds don't-text-and-drive approaches.
Roo Ciambriello is a copywriter based in New Haven, Connecticut, and has been a contributor to Adweek since 2013.
Following a Dove ad earlier this week, Betabrand has rolled out some ads telling fibs about its products.
A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music and emotional voiceover. But its inclusion of one same-sex couple has some people up in arms. More and more brands have been supporting the LGBTQ community, particularly since 2015's Supreme Court same-sex marriage ruling. Jewelers, in particular, have generally embraced the community—it's a good market for selling rings, after all.
A county council in England has come up with a clever and discreet way of combatting sexual violence and abuse.
Women everywhere, rejoice! There is now a car just for us! Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat to release a vehicle designed for "fun and fearless Cosmo girls."
For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. Nipping this problem in the bud, Target's back-to-school campaign puts the kids themselves in charge. The ads don't just star kids—they were written and directed by kids, who also illustrated the sets. Helping to organize the action was 826LA, dedicated to helping youth develop creative writing skills, and agency Adolescent.
The past couple of years have given us numerous disruptive examples of advertising in the feminine care space, including comical ones from HelloFlo and the award-winning inspirational video from Always. Bodyform joins the fray with its latest spot, and it's pretty badass.
From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair its sector's crumbling reputation.