Brand launches "Do Your Part(ner)" campaign.
Roo Ciambriello is a copywriter based in New Haven, Connecticut, and has been a contributor to Adweek since 2013.
Following a Dove ad earlier this week, Betabrand has rolled out some ads telling fibs about its products.
A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music and emotional voiceover. But its inclusion of one same-sex couple has some people up in arms. More and more brands have been supporting the LGBTQ community, particularly since 2015's Supreme Court same-sex marriage ruling. Jewelers, in particular, have generally embraced the community—it's a good market for selling rings, after all.
A county council in England has come up with a clever and discreet way of combatting sexual violence and abuse.
Women everywhere, rejoice! There is now a car just for us! Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat to release a vehicle designed for "fun and fearless Cosmo girls."
For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. Nipping this problem in the bud, Target's back-to-school campaign puts the kids themselves in charge. The ads don't just star kids—they were written and directed by kids, who also illustrated the sets. Helping to organize the action was 826LA, dedicated to helping youth develop creative writing skills, and agency Adolescent.
The past couple of years have given us numerous disruptive examples of advertising in the feminine care space, including comical ones from HelloFlo and the award-winning inspirational video from Always. Bodyform joins the fray with its latest spot, and it's pretty badass.
From price gouging to tax evasion, the pharmaceutical industry has made some pretty hefty missteps in recent history. With that in mind, drug maker Pfizer has set out to repair its sector's crumbling reputation.
Women's health site HelloFlo has released a new ad about postpartum urinary incontinence. The women's health site is known for its fun, disruptive ads, but "Leaks Can't Stop Me Now" is no "Camp Gyno." After a few home runs, this one is a swing and a miss. HelloFlo gets gold stars for talking openly and candidly about women's health issues, but this spot lacks the fun-and-cool factor that permeates its previous spot.
When a brand as iconic as Coca-Cola decides to change its packaging, it's a big deal. While different colors have always denoted different products—red is classic Coca-Cola, silver is loved by Diet Coke fans, black for the Coke Zero drinkers—the soda giant is moving to put a big red disc on each can and bottle.