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Roo Ciambriello
Moms Explore the Guilt, Fear and Joys of Parenting in Ads for Jessica Alba's Honest Co. Candid talks with no product in sight

"What do 30 moms who have never met have in common? Everything." Eco-friendly family product brand Honest Company brought together 30 moms for some open conversation about motherhood. The group was…

October 14, 2014, 12:24 PM EDT

How Girls Really Feel About Gender Roles and the Rise of Pro-Female Advertising SheKnows launches Hatch project

What do you get when you talk to a group of teen and tween girls about gender roles and stereotyping? A lot of surprisingly insightful opinions. This past spring, in the…

October 13, 2014, 10:12 AM EDT

How Ads That Empower Women Are Boosting Sales and Bettering the Industry Advertising Week panel spotlights 'fem-vertising'

They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these…

October 3, 2014, 12:15 PM EDT

Ad of the Day: Dove Shows Moms Just What They're Teaching Their Girls About Beauty Good and not so good

Over the past decade, Dove has established itself as a brand that initiates conversation about real beauty and self-esteem. It latest long-form spot, "Legacy," at less than three minutes, is…

September 30, 2014, 10:29 AM EDT

Airport Parking Company Apologizes for Using a Man's Death as a Marketing Hook 'Don't be late and end up in a crate'

AirportParkingReservations.com sent out an email blast this week suggesting the mysterious death of a man at O'Hare International Airport was linked to the stress of traveling, sooooo make sure you…

September 25, 2014, 1:11 PM EDT

Ad of the Day: Pampers Gives Moms a Sweet Surprise on Their Baby's First Birthday It's their milestone, too

Sit back and take four minutes to watch this lovely ad by Pampers Japan. Titled "Mom's First Birthday," it celebrates a big milestone in a new mom's life—her baby's one-year checkup.…

September 16, 2014, 7:51 AM EDT

Urban Outfitters Just Hit a New Low by Selling Bloody Kent State Sweatshirt One-off product pops up on eBay

Filed under: The most WTF thing we've seen in months. Urban Outfitters, purveyor of clothing and home goods, big-ass floppy hats and occasionally offensive T-shirts, has outdone itself with this product…

September 15, 2014, 10:12 AM EDT

The 'Apparently' Kid From That Viral Newscast Apparently Just Made His First Ad Fresh talent for Fresh Pet

Last month, a video of a 5-year-old went viral (15 million views and counting) after a local news station interviewed him at Pennsylvania's Wayne County Fair. Noah Ritter's raspy voice,…

September 12, 2014, 12:31 PM EDT

Pair of Manhattan Women Seek 'Fall Boyfriends' in Ludicrous Craigslist Ad Oh, the requirements are many

If summer is the season of casual, short-lived romances and flirty hookups, maybe winter is the season of serious dating and questions like, "We've only been together for three weeks.…

September 11, 2014, 9:03 AM EDT

Burberry's Scrolling Website for Its New Fragrance Is a Thing of Beauty Plus, get your bottle engraved

British luxury brand Burberry has launched a new fragrance, My Burberry, and you can even put your name on it, sort of. The spot promoting it is your typical fragrance spot…

September 10, 2014, 9:37 AM EDT

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