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Roo Ciambriello
Are You Charitable Enough to Suffer Through Gisele's 'Heart of Glass' Cover? H&M will give download royalties to Unicef

To promote its new summer line, H&M partnered with supermodel Gisele Bundchen to create a song that will be sold online as a Unicef fundraiser. Unfortunately, the song is really,…

April 23, 2014, 11:43 AM EDT

The Women in This Tequila Commercial Only Have Time for One Kind of Bro He's the one not acting like a jackass

This new ad for Mezcal El Silencio tequila by agency Pablo Escargot starts off the same way many beer/liquor ads do—i.e., like from a clip of Ocean's Eleven, with bunch…

April 21, 2014, 10:04 AM EDT

Jeweler's Clever Business Card Rolls Into a Ring Sizer So guys don't have to ask

I have a pile of business cards on a tray in my office, and I'd be hard pressed to remember where I met the people whose names are on those…

April 18, 2014, 12:55 PM EDT

St. John Ambulance Hits the Pool for Its Latest Shocking First-Aid PSA Helpless once again

St. John Ambulance, the first-aid teaching and awareness organization, has put together some incredible, horrifying PSAs through the years. We've covered many of BBH London's ads for the group. Last year,…

April 16, 2014, 10:47 AM EDT

Southwest Shines With Flight Attendant's Viral Video as Social Media Sours for Other Airlines No arrests, no porn. Just laughs

It's been a weird week for airlines in social media, and it's only Tuesday. On Monday a Dutch teen was arrested for tweeting a threat to American Airlines, and US…

April 15, 2014, 11:58 AM EDT

Diesel Creates an Alphabet of Dance to Promote Flexible New Jeans Video takes you from the ballroom to the streets

Diesel's promoting its new Jogg jeans collection via a fun and informative A-to-Z of Dance video featuring all manner of talented dancers sporting the flexible jersey-denim hybrid line. Each letter represents…

April 11, 2014, 1:22 PM EDT

Can You Please Watch This Romantic Turkish Ice Cream Ad, and Tell Me What's Going On in It? A little help here

So, here's a lovely little four-minute love story from Unilever's Cornetto ice cream brand in Turkey. And you're probably smarter than I am and can figure out what's actually going…

April 9, 2014, 2:24 PM EDT

5 Things Wrong With These New Veet Commercials, From Minor to Egregious Where to start with 'dudeness' ads?

UPDATE: Veet has now pulled the ads due to criticism. The brand writes on Facebook: "Hi…this is the Veet marketing team in the US. We just wanted to let everyone know,…

April 7, 2014, 8:34 PM EDT

Brazilians Pose Nude to Protest Widespread Belief That Rape Is Justified Viral hashtag translates to #IDontDeserveToBeRaped

We've seen #nomakeupselfies and #cockinasock, all in the name of cancer awareness, but the latest in viral activist hashtags is #EuNaoMereçoSerEstrupada, which translates to #IDontDeserveToBeRaped. In a survey done by Brazil's…

April 1, 2014, 9:18 PM EDT

How to Make 'Ban Bossy' Less Polarizing: Actually Ask Young Girls What They Think Kids finally get their say

Sheryl Sandberg's Ban Bossy campaign has sparked some interesting and often heated debate in recent weeks, practically swamping my Twitter feed with hashtags ranging from #bossy and #banbossy to #dontbanbossy…

March 31, 2014, 10:21 AM EDT

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