Roberta Bernstein
Actors’ Digital Destiny
Brand Marketing
Brian Sullivan, an actor whose long list of credits includes commercials for McDonald’s and Honda’s Acura, has a request: Let him make a living. Aimed at negotiators sitting down to [...]
IQ News: Analysis – The Media Is The Message
Brand Marketing
In the global village, Web buys need Web buyers. In the world of wired advertising, where trends are but a dime a dozen, the formation of yet another Web-induced division [...]