Roberta Bernstein

Actors' Digital Destiny

Brian Sullivan, an actor whose long list of credits includes commercials for McDonald's and Honda's Acura, has a request: Let him make a living. Aimed at negotiators sitting down to…

IQ News: Analysis - The Media Is The Message

In the global village, Web buys need Web buyers. In the world of wired advertising, where trends are but a dime a dozen, the formation of yet another…