Roberta Bernstein

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Actors’ Digital Destiny

Brand Marketing

Brian Sullivan, an actor whose long list of credits includes commercials for McDonald’s and Honda’s Acura, has a request: Let him make a living. Aimed at negotiators sitting down to [...]

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IQ News: Analysis – The Media Is The Message

Brand Marketing

In the global village, Web buys need Web buyers. In the world of wired advertising, where trends are but a dime a dozen, the formation of yet another Web-induced division [...]