Robert Thompson
Repurposing the Web
Brand Marketing
“We thought we could make money on the Internet. But while the Internet is new and exciting for creative people, it hasn’t matured as a distribution mechanism to the extent [...]
Pump Down the Volume
Brand Marketing
Anna G. Eshoo is a member of the U.S. House of Representatives from California. Loud TV commercials really bug her. They bug her so much she thinks there ought to [...]
Let History Repeat Itself
Brand Marketing
Medieval artists in the Dark Ages were mostly oblivious to the achievements of their ancient forebears. They spent an entire era trying to reinvent the styles and techniques that the [...]
Lessons From the First TV Debate
Brand Marketing
When I asked my students which of them planned to vote in November, they all raised their hands. More than half of them then revealed that this would be the [...]
Art & Commerce: The Year in Pictures
Brand Marketing
P.T. Barnum used fake science to validate his hoaxes, he pioneered the art of guerilla advertising, and he provided a national venue for the display of clowns. He would have [...]
The Year in Pictures
Brand Marketing
P.T. Barnum used fake science to validate his hoaxes, he pioneered the art of guerilla advertising, and he provided a national venue for the display of clowns. He would have [...]
Art & Commerce: Nobody Does It Better
Brand Marketing
In this fall television season, already noted for failing to produce any breakthrough new ideas, there are two series that may end up making TV history. Although neither is a [...]
Setting the Pace
Brand Marketing
Although neither is a masterpiece or a blockbuster, Showtime’s Californication and HBO’s Tell Me You Love Me are two series that may go down in television history. Naked people having [...]
Nobody Does It Better
Brand Marketing
Although neither is a masterpiece or a blockbuster, Showtime’s Californication and HBO’s Tell Me You Love Me are two series that may go down in television history. Naked people having [...]
Art & Commerce: Tried-and-True Tactic
Brand Marketing
When television executives and advertisers came together in the spring for their annual “upfront” meetings, there was an atmosphere of gathering doom. Amid the usual optimistic presentations of the fall [...]