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Robert Klara
Kiss and Sell: How a Glam Band Makes Millions From Hello Kitty to coffins, Kiss cashes in

Gene Simmons, the bassist and most recognizable member of 1970s rock band Kiss, was once asked what he learned from his first job delivering newspapers in Queens, New York. “If…

June 12, 2014, 7:32 AM EDT

Toro's Six-Decade Love Affair Between Men and Mowers Lawn-care ads were cutting-edge

Sometime around 1947, residents of Levittown, the famous suburban subdivision 55 miles outside New York, opened their community newsletter and read this: “No feature of a suburban residential community contributes…

June 4, 2014, 9:39 PM EDT

New UPS Campaigns Deliver Without the Truck Focusing on logistics, brand targets millennial movers and shakers

Just in case you have ever wondered, United Parcel Service has 96,361 trucks. If you live in any of the 175 countries that UPS services, you’ve seen them: They’re big,…

May 28, 2014, 9:29 PM EDT

New York’s Most Famous Bohemian Landmark Just Joined the Establishment Hotel Chelsea becomes a boutique chain

Even by New York standards, the Hotel Chelsea—a red brick monolith that’s dominated West 23rd Street for the past 129 years—is a hostel like no other. Behind its wrought-iron balconies,…

May 25, 2014, 8:34 PM EDT

Beyond the Grocery Smart Cart, the iBeacon Beckons New technologies promise no-register checkout and smartphone coupons

Despite e-commerce’s surge, some 90 percent of what people buy still comes out of brick-and-mortar stores. And when it comes to consumer-packaged goods, that figure is even higher. A recent…

May 25, 2014, 8:33 PM EDT

Streamy Romance: Americans' Love Affair With B Movies Goes Digital Video-watching habits may change, but bad film ads never die

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major…

May 21, 2014, 9:28 PM EDT

Out of the Ashtray and Into the Island Paradise: The Journey of the Air Freshener How the winds have changed for Air Wick

In 2012, Air Wick announced a partnership with the National Park Foundation to produce a collection of home scents inspired by places like Yellowstone and Glacier Bay. The company praised…

May 15, 2014, 6:46 AM EDT

Bad Grammar Are Bad for Branding Why is marketing becoming increasingly illiterate?

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online…

May 9, 2014, 1:09 PM EDT

Huffy Bikes Go From Boys to Mom New campaign is cool, but the '70s were cooler

At the dawn of the 1970s, the Huffy Corporation (which made gas station equipment before turning to bicycles in 1934) was losing air from its tires. Cheap bikes manufactured in…

May 7, 2014, 10:06 PM EDT

Imagine: A Cologne for Your Car Mercedes and Rolls already scent their cars. Are Ford and GM Next?

March 21 was National Scent Day, and while it was a fine excuse for the fragrance industry to celebrate the $28 billion worth of perfumes it sells every year, the…

May 6, 2014, 6:02 AM EDT

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