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Robert Klara
See That Mustang in the Sky? 50 Years Ago, You Could Drive It Empire State Building feat is a riff on an old—and cooler—idea

New Yorkers who gazed up in the sky yesterday and noticed that Ford had plopped a new Mustang on the 86th floor observation deck of the Empire State Building were…

April 17, 2014, 11:50 AM EDT

Sperry's Top-Sider Battles a Flotilla of Imitators The storied 'boat shoe' not just for boatmen anymore

As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck…

April 16, 2014, 8:58 PM EDT

Don Draper Buys a Round for Everyone Giant highball drains as Mad Men Season 7 approaches

The seventh and final season of AMC’s Mad Men premieres this Sunday. What’ll Don Draper do about his wrecked marriage? What’ll fans do when this skirt-chasing, smoke-filled show is finally…

April 11, 2014, 1:03 PM EDT

Want to Sell a Dorky Product? Just Add Electric Guitars From polyester slacks to milk

Fifty years ago, a clothing company called Glen Oaks Industries, renting office space in a faded building on 34th Street, was battling it out with countless other brands in New…

April 9, 2014, 9:22 PM EDT

5 Musical Instruments You’d Die to Own Got a few million to spend? The world’s coolest gear is on sale.

Online auction sites like eBay grab all the press these days, even though consumers spend double the money at live auctions (some $268 billion a year). And while auction houses…

April 6, 2014, 8:34 PM EDT

What if Millennials Are … Sort of Like Everyone Else? Marketers have been scrutinizing Gen Y for years. Maybe there's not much to see after all

Brands are awfully excited about twentysomething consumers right now, and understandably so. Millennial consumers (Gen Yers, we called them, if you remember the 1990s) are now a quarter of the…

April 4, 2014, 8:09 AM EDT

Why Blackglama Minks Dumped Their Divas These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

April 2, 2014, 10:12 PM EDT

Women Spend $300 Billion Per Year on Auto Repair And Pep Boys would like more of them to drop by

Despite the fact that women drop a cool $300 billion on auto repair each year (and buy 65 percent of all new cars), the automotive business is still pretty much…

March 31, 2014, 11:19 PM EDT

Tax Fears Remain a Fertile Ground for Marketers Some trusty brand is always selling a machine to crunch our numbers

Please be advised that, as of this column’s publication date, you have 19 days left before the federal income tax deadline. Failure to file returns on time constitutes tax evasion,…

March 26, 2014, 10:11 PM EDT

How Brands Are Selling the First Day of Spring A harvest of puns and special offers galore

You know it’s been a seriously awful winter when the first day of spring becomes a reason for a major marketing promotion. From national movie chains to local restaurants, everyone…

March 20, 2014, 4:32 PM EDT

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