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Robert Klara
5 Musical Instruments You’d Die to Own Got a few million to spend? The world’s coolest gear is on sale.

Online auction sites like eBay grab all the press these days, even though consumers spend double the money at live auctions (some $268 billion a year). And while auction houses…

April 6, 2014, 8:34 PM EDT

What if Millennials Are … Sort of Like Everyone Else? Marketers have been scrutinizing Gen Y for years. Maybe there's not much to see after all

Brands are awfully excited about twentysomething consumers right now, and understandably so. Millennial consumers (Gen Yers, we called them, if you remember the 1990s) are now a quarter of the…

April 4, 2014, 8:09 AM EDT

Why Blackglama Minks Dumped Their Divas These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

April 2, 2014, 10:12 PM EDT

Women Spend $300 Billion Per Year on Auto Repair And Pep Boys would like more of them to drop by

Despite the fact that women drop a cool $300 billion on auto repair each year (and buy 65 percent of all new cars), the automotive business is still pretty much…

March 31, 2014, 11:19 PM EDT

Tax Fears Remain a Fertile Ground for Marketers Some trusty brand is always selling a machine to crunch our numbers

Please be advised that, as of this column’s publication date, you have 19 days left before the federal income tax deadline. Failure to file returns on time constitutes tax evasion,…

March 26, 2014, 10:11 PM EDT

How Brands Are Selling the First Day of Spring A harvest of puns and special offers galore

You know it’s been a seriously awful winter when the first day of spring becomes a reason for a major marketing promotion. From national movie chains to local restaurants, everyone…

March 20, 2014, 4:32 PM EDT

The Changing Role of Bartenders in Ads He’s not the old Jake we used to know

In 1956, intrepid reporter Hal Boyle of the Associated Press asked drinkers everywhere for a small favor: show a little love for the barkeep. “If you have sent flowers to…

March 20, 2014, 5:45 AM EDT

For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion No expiration, no questions asked

Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy…

March 17, 2014, 7:50 PM EDT

15 Purchases That Might Outlive You Brands that guarantee you’ll be satisfied with their stuff

Despite the rage of disposable clothing and the rise of America’s throwaway culture, some brands do still make things for keeps—and offer satisfaction guarantees to go along with them. Read…

March 17, 2014, 7:49 PM EDT

Guinness Is the Latest Beer to Boycott N.Y.'s St. Pat's Parade, but How Much Does It Matter? Brand snubs have snowballed

With its decision yesterday to withdraw support of today’s New York St. Patrick’s Day parade, beer giant Guinness became the latest beer brand to pull its support of the legendary…

March 17, 2014, 1:58 PM EDT

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