Robert Klara
Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity
Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall
A new study shows Vicks and Crest have memorable logos, while Duane Reade and Proactiv struggle with recall.
BlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing and Content Officer
Alex Craddock will assume expanded duties on the heels of a major restructuring.
Papa Johns CMO Wants to Win Over Gen Z With Big Boi and a Grammatically Incorrect Tagline
The Martin Agency triples down on the pizza chain's Better slogan.
The Enduring Power of Carhartt Comes From More Than Style
How a hard-wearing industrial brand lures laborers, rappers and fashionistas alike.
CMOs Have Lost Focus on DEI Initiatives, MediaLink Report Finds
Hitting hard business goals is now the top objective for top marketers.
A Cup of Soup Dancing in a Microwave? In Times Square, Silly Sells
Why Cup Noodles is prancing inside an extravagantly strange 3D billboard.
In the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay Ahead
The latest updates come amid younger readers and the influence of TikTok.
The Gretsch Became an Icon Along With The Beatles
The rockabilly icon favored by countless guitar gods continues to rock on.
How Did This Cell Carrier Advertise a 50% Rate Discount? Chop a Ford in Half, Of Course.
Thanks to Consumer Cellular, Brad Keselowski's Nascar is now a convertible.