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Robert Klara
Imagine: A Cologne for Your Car Mercedes and Rolls already scent their cars. Are Ford and GM Next?

March 21 was National Scent Day, and while it was a fine excuse for the fragrance industry to celebrate the $28 billion worth of perfumes it sells every year, the…

May 6, 2014, 6:02 AM EDT

How the Fist Bump Became Mainstream Enough for an Insurance Company That famous moment 6 years ago

There’s no agreement as to where the gesture originated. Some say on the basketball courts in the 1970s. Some point to the Wonder Twins. Others say the boxing ring where…

April 30, 2014, 9:56 PM EDT

Red Roof Inn Discovers Electrical Outlets Are the Most Popular Hotel Room Amenity Flat-screen TVs? Meh

It’s no easy thing for a budget hotel chain to refashion itself as a cool place to crash—especially not when the oldest properties date back to 1972. But while it…

April 29, 2014, 2:49 PM EDT

Maybach to Make Comeback—But How? Mercedes' super-luxe nameplate will still face challenges

The latest performance feat from Mercedes-Benz is impressive indeed—a giant U-turn. After announcing in August of 2012 that it would discontinue the ultra-premium Maybach brand, Mercedes has reportedly decided to…

April 25, 2014, 2:24 PM EDT

The Life and Times of the Snuggle Bear Lecturing us about laundry for 30 years, and now a social-media star

In 1983, Unilever took the wraps off of Snuggle, a new brand of fabric softener designed to take on Procter & Gamble's Downy, the unchallenged, 800-pound gorilla of the segment. Since…

April 23, 2014, 9:51 PM EDT

This Drug Saves Lives, but Good Luck Getting It For drugmakers, Naloxone means opportunity—and controversy

There are 700,000 heroin users in America, and they are dying from overdoses in record numbers—100 per day, by one estimate. The good news is that a drug called naloxone, first…

April 21, 2014, 8:57 PM EDT

See That Mustang in the Sky? 50 Years Ago, You Could Drive It Empire State Building feat is a riff on an old—and cooler—idea

New Yorkers who gazed up in the sky yesterday and noticed that Ford had plopped a new Mustang on the 86th floor observation deck of the Empire State Building were…

April 17, 2014, 11:50 AM EDT

Sperry's Top-Sider Battles a Flotilla of Imitators The storied 'boat shoe' not just for boatmen anymore

As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck…

April 16, 2014, 8:58 PM EDT

Don Draper Buys a Round for Everyone Giant highball drains as Mad Men Season 7 approaches

The seventh and final season of AMC’s Mad Men premieres this Sunday. What’ll Don Draper do about his wrecked marriage? What’ll fans do when this skirt-chasing, smoke-filled show is finally…

April 11, 2014, 1:03 PM EDT

Want to Sell a Dorky Product? Just Add Electric Guitars From polyester slacks to milk

Fifty years ago, a clothing company called Glen Oaks Industries, renting office space in a faded building on 34th Street, was battling it out with countless other brands in New…

April 9, 2014, 9:22 PM EDT

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