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Robert Klara

How the Pillsbury Doughboy Has Stayed Fresh (Hoo Hoo!) for 50 Years

One copywriter's enduring idea

Rudolph Perz first saw the dough boy in his own kitchen. It was 1965. The Leo Burnett copywriter, working on the Pillsbury account, was at his Chicago home preparing Crescent…

How Kit and Ace Uses Local Designers to Make Its Stores Into Destination Spaces

Part store, part community space, and all of it cool

Hyper-local is a popular idea in business these days and takes the form of everything from marketing (reaching shoppers through GPS) to media (news from down the street) to cuisine…

In 24 Hours, Pirelli's Calendar Showed How Quickly a Brand Can Modernize Its Image

Tire maker's new take on sexiness scored praise from women worldwide

It's not often that a tire company burns a path across the Internet the way Pirelli did when it took the wraps off its 2016 calendar this week. For those few who…

Chanel’s 60-Year-Old Bag Is Still a Paragon of Over-the-Shoulder Fashion

This accessory’s 'simple elegance' has never gone out of style

Coco Chanel once remarked, "I don't do fashion, I am fashion." Few designers could have gotten away with such singular self-aggrandizement, but Chanel had earned the right—with her little black…

View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality

Mattel reprises 77-year-old toy as kid-friendly VR

On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back. For those (under 30) people who don't instantly recognize the…

A Rare Look at Bob Greenberg's Collection of 'Outsider Art'

R/GA founder hopes to inspire employees

Bob Greenberg, the digital effects pioneer, legendary adman and founder of creative Goliath R/GA has, as you might expect, an impressive view from his New York office. Through its double set…

How In-N-Out Became the Small Burger Chain With the Massive Following

Postwar California drive-thru is the best in the West

Most motorists blowing down Francisquito Avenue on the eastern edge of Los Angeles probably don't even notice the 10-foot cement shack decorated in red-and-white candy stripe by the San Bernardino…

Campbell's Is Doing Something Pretty Amazing With Leftover Peaches

Possibly the most progressive salsa in America

According to the National Center for Charitable Statistics, we're about to hit the season (Thanksgiving to Christmas, more or less) where many Americans do the bulk of their giving. That…

The LAPD Hopes Digital Billboards Can Reach Distracted Drivers

Clear Channel Outdoor’s signs will flash safety messages

In addition to being famous for its per capita concentration of movie stars, Los Angeles has a distinction that it's far less eager to boast about. It's among the most…

Why the 165-Year-Old Buffalo Check Is 2015's Hot Holiday Pattern

We assembled an entire outfit from it

Technically speaking, it is style No. 5310-402 in the Woolrich middleweight fabric collection, but everybody knows it by its nickname. The story goes that around 1850, a designer at Woolrich's mill…

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