Robert Klara | Adweek Robert Klara | Adweek
Robert Klara
The World Eats 3 Cans of Spam Every Second How the 77-year-old ‘miracle meat’ makes itself into a meal

London in late December 1942 wasn’t a very merry place. The blitz had dragged into its second year, damaging or destroying nearly a million buildings. Londoners slept in the Underground…

August 27, 2014, 8:54 PM EDT

Are Consumers Finally Fed Up With Celebrity Scents? Bieber and Swift sales stink in latest Elizabeth Arden report

The fourth-quarter sales announced by Elizabeth Arden earlier this month weren’t just alarming to analysts. They point to something that some people in the fragrance business have long suspected: Celebrity…

August 26, 2014, 2:32 PM EDT

Americans' Fear of Ebola Creates a Market for Some Pretty Sick Products The easy way to get the virus—as a gift

If there’s one thing freaking out Americans out right now, it’s Ebola. A poll just released by the Harvard School of Public Health found that 26 percent of Americans believe…

August 26, 2014, 11:52 AM EDT

Back-to-School Shopping Has Changed Forever Nielsen, Retale studies show seasonal shift—and the dominance of digital

For decades, back-to-school shopping used to mean heading off to the mall (or, increasingly, Walmart) to fill the cart with the usual haul of spiral notebooks and backpacks. The digital…

August 21, 2014, 12:52 PM EDT

Are the Salad Days Over for Single-Item Restaurants Like Crumbs? Cupcakery's failure shows how a hot fad can burn restaurateurs

Yesterday, the remaining assets of the once-proud restaurant chain called Crumbs went into a bankruptcy auction. TV host Marcus Lemonis scooped up—forgive us—the crumbs left from Crumbs for $6.5 million.…

August 20, 2014, 12:30 PM EDT

Pope Francis Ditches his Mercedes for a Kia In Seoul, the Soul gets a big marketing blessing

It’s not the sort of branding opportunity that comes along very often. But when the pope picks your car as his ride, yeah, that’s a pretty good day for the…

August 15, 2014, 11:26 AM EDT

Why Don't Americans Like Breakfast Cereal Anymore? The once-loved product whose sales went soggy

The news out of Battle Creek, Mich., a couple weeks back raised eyebrows as far as Wall Street: Kellogg’s, denizen of the family breakfast table, suffered an earnings loss of…

August 14, 2014, 11:02 AM EDT

How Glass With Chicken Wire Became Trendy The story behind a pricey light’s former life

If you’ve spent any time trying to spruce up your home lately, you might have noticed something interesting. The practice of repurposing old industrial products has become a full-on part…

August 13, 2014, 9:07 PM EDT

The 6 Greatest Spokescats in the History of Advertising Famous felines that found careers in marketing

If anyone needed proof that catvertising has come into its own, it was the announcement earlier this summer that Grumpy Cat—the sour-faced feline who happens to have 6.3 million Facebook…

August 12, 2014, 12:22 PM EDT

5 Words That Major Brands Are Fighting Over in Court Trademark suits steal Victoria’s Secret’s ‘Pink,’ save Kate Spade’s ‘Saturday’

Using the wrong word in a bar can get you into a brawl, but if recent news from the trademark front is any indication, a word—just one word—can get a…

August 12, 2014, 7:31 AM EDT