Robert Klara

Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10

Plus, Brand Visionary Arnold Schwarzenegger

  Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is…

Shinola's CMO Wants You to Know Where Its Products Come From, and the Story Behind Them

Adweek’s 2016 Brand Genius winner for lifestyle

Luke Wilson is a busy man. With 64 movie and TV projects to his credit (and three more in postproduction), the Santa Monica, Calif.-based actor doesn't have a lot of…

How 2 Leading Retailers in the Thriving Arts-and-Crafts Game Compare Side-by-Side

Michaels and Hobby Lobby face off

The arts and crafts business grew 7 percent last year, and some say it's recession proof. Where are all the crafty critters spending their money? Probably at one of these two…

One of Retail's Most Recognizable Logos and the Minneapolis PR Man Who Created It

Target's bull's-eye hasn't changed in almost 50 years

Stewart K. Widdess probably didn't think he was making history. For the time being, all he had to make was a name and a logo. It was 1961, and Widdess…

How Geek-Chic Glasses Pioneer Moscot's Lemtosh Frames Became So Cool

With help from Johnny Depp and a slew of celebs

A few years ago, a customer walked into the Moscot eyeglasses shop on West 14th Street in New York with an interesting story. The man had just returned from St.…

Metallica's Kirk Hammett Gets Strikingly Personal in This Video for Guitar Strings

Opens up about music, and himself for Ernie Ball

Two years ago, Metallica made the Guinness Book of World Records by playing concerts on all seven continents—yes, including Antarctica—in a single year. The legendary metal band had already been…

Here's How 5-Hour Energy Kicked Coffee Out of the Buzz Game

One entrepreneur, a 2-ounce bottle and millions of fans

Let's assume you're reading this at 2 p.m. The lunch you had a couple of hours ago is leading to hypoglycemia. Since you've been awake for eight hours or so,…

Chew on This: Bazooka Just Popped Out a New Sugar-Free Formula

Captain America, Disney's Elsa to help roll it out

In 1947, the Topps company introduced what might just have been one of Brooklyn's first artisanal products, a thick pink slab of sugary stuff wrapped in red, white and blue…

Q&A: Frito-Lay’s New CMO on Why the Brand Is Making Doritos Out of Cardboard

And what flavor has to do with the election

Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks. From spotlighting its potato farmers to dipping chips in chocolate to letting the…

Leading Hotel Marketers Claim They Aren't Worried About Airbnb

Despite an obvious threat, execs are optimistic

If there's one thing rarer than getting the marketing chiefs of the world's big three hotel chains on the same stage, it's having each of them deny that Airbnb concerns…