Robert Klara | Adweek Robert Klara | Adweek
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Robert Klara
We'll Buy Nearly Anything From a Woman in a Red Dress The story of advertising's most sensuous icon

Marketers like to talk about stuff that’s “disruptive.” And when it comes to advertising—actually, when it comes to pop culture in general—few things are quite as disruptive as a woman…

July 30, 2014, 9:53 PM EDT

Here Are 12 Heady Ways You Can Ingest Your Ganja Lollipops, ointments, brownies, oh my

Remember when buying pot meant scoring a dime bag in Washington Square Park? Well, good news: There are now 23 states where it’s legal to go weed shopping—like, in a…

July 27, 2014, 9:02 PM EDT

Meet Legal Weed's First Billionaire His ATM machine dispenses pot, not cash

If Americans get their cash from an ATM and their Snickers bars from a vending machine, then why not automated cannabis distribution as well? In 2010, California entrepreneur Vincent Mehdizadeh…

July 27, 2014, 8:55 PM EDT

Who Will Become the Starbucks of Pot? Handful of startups want to be America's favorite marijuana brand

During a typical Fourth of July weekend, 1500 Esperanza St., a whitewashed deco warehouse in the Boyle Heights district of East Los Angeles, is deserted. But this year, a line…

July 27, 2014, 8:52 PM EDT

How Postwar Beauty Cream Oil of Olay Freshened Up for a New Generation Modernized ads target baby boomers

In 1949, most housewives would have been thrilled if their husbands brought them a bouquet of flowers. Dinah Wulff was extra lucky: One day, Graham Wulff brought home a new…

July 16, 2014, 10:08 AM EDT

Want to Spot Rich People? Head to Walmart Why wealthy shoppers are slumming it

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder:…

July 11, 2014, 12:23 PM EDT

Can Once-Famous Gaming Giant Atari Turn a New Generation on to Pong? Reboots classics for online and mobile

Brands come and brands go, but only rarely does one dig its own grave. That’s exactly what Atari did 31 years ago. It was 1983, and so poor were the sales…

July 6, 2014, 7:56 PM EDT

How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior was somehow both well-mannered and seductive. The Guerry Colas-designed bottle managed the same feat. A testament to Miss Dior’s enduring appeal, this ad required no messaging beyond the name…

July 1, 2014, 11:27 PM EDT

How Audi Created the World's Biggest World Cup Scoreboard Guerrilla marketing worth at least $2.1 million

Anyone who remembers when Ikea installed living rooms inside of bus kiosks or Red Bull’s Nascar racing team set up a pit stop in the middle of Times Square knows…

June 27, 2014, 11:47 AM EDT

How Banana Republic Moved From Skinny Models to Gay Guys Couple keeps the brand beautiful—and authentic

This 1992 ad marked the beginning of Banana Republic advertising’s black-and-white period, which would continue nearly to the end of the decade. While the hunky (and sometimes shirtless) male models tiptoed up to…

June 25, 2014, 9:27 PM EDT

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