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Robert Klara

Advertisers Can Finally Boogie Again With the Disco Hit Y.M.C.A.

Iconic Village People song lives on in licensing

It's been 38 years since it was written, 26 years since it was in the top 10 and four years since it became the center of a contentious international court…

How Dr. Martens Army Boots Conquered the Fashion World

The Who sparked a trend that keeps coming back in style

It was sometime in the mid 1960s, possibly the Marquee Club, or maybe it was the Railway Hotel, but one thing is certain: By the time The Who's guitarist Pete…

How David Maddocks Is Putting a Spring in Cole Haan’s Step

Converse marketing all-star updates a heritage brand

When Nike plunked down $305 million for a slightly down-at-the-heel Converse in 2003, it tasked David Maddocks with getting the brand back in the running. (He did, helping to increase…

Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans?

Peer into the fitting room of the future

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size…

Fashionistas Had to Post 26,000 Tweets to Crack Open This Mysterious Orb

How Nars created a 'Breakthrough' event

Fashion-forward American women are willing to do a lot to get their hands on the season's "it" bag. But how about flocking to the Web to join in a rapid-fire…

How the Xbox Shot Its Way Into Gamers’ Hearts

15 years ago, Microsoft redefined the ‘Halo effect’

It was a minute after midnight in Times Square, and the scene was utter bedlam. Lime-green spotlights crossed the winter sky, digital billboards were on overdrive and celebrities like Dwayne…

After Indiana Debacle, States Are Showing Off Their LGBT-Friendliness

For many destinations, inclusive marketing is now a top priority

It's been about three weeks since Indiana's Religious Freedom Restoration Act ignited a media firestorm around the country. The measure, decried by many as permitting gay discrimination on religious grounds,…

How Swanson’s TV Dinners Made It to the Digital Age

Thank American Airlines, 260 tons of turkey and dudes who still can’t cook

C.A. Swanson & Company had a big problem. It was just after Thanksgiving 1953, and the frozen-food brand had wildly overestimated the demand for turkey. Now, 260 tons of frozen…

The Myth and Magic of WD-40, the Cold War Lube That Changed America

Admit it: You’ve got at least one can at home

According to the most recent census, there are 115,227,000 households in America, and they don't have a lot in common. Only 33 percent have kids, 18 percent are millionaires, and…

Customers Are Paying to Trade Places With the Barista

Latte classes are the hottest thing to come from the coffee bar

Two years ago, Christian Ott decided to run a Sunday afternoon seminar on coffee appreciation. Ott had just been hired as director of coffee for Stone Creek, an artisanal coffee…

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