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Robert Klara

Why Cuba’s Best Cigar Is Still Hot (Despite a 52-Year Embargo)

The full-flavored story of H. Upmann, JFK’s favorite smoke

It was Friday, Feb. 2, 1962, and President John F. Kennedy summoned his press secretary Pierre Salinger into his office for an urgent meeting. "I really need some help," said Kennedy. "What…

Can Karin Timpone Make Marriott More Millennial?

The Walt Disney marketing veteran packages hotels for a new generation of travelers

As places where people from all walks of life converge, hotels have always been sources of great stories. Everybody knows that—but no marketer knows it better than Karin Timpone. As…

Just How Realistic Is Ryanair's $15 Fare to Europe?

Update: Apparently 0% realistic, per the airline's board

Few prospects are as alluring as the idea of being able to step on a plane and zip off to Europe for 15 bucks—but such a wonder may soon be…

11 Brand Names That Simply Couldn't Survive the Times

Ayds diet candy and Isis Chocolates were doomed

Despite the sweetness of the confectionery business, a Belgian chocolate brand found itself in a bitter struggle last year. The company had been making its famous pralines since 1923, but…

How Sony's Walkman Changed the World

Before CDs and MP3s, this little machine made music portable

Andreas Pavel was getting tired of being laughed at. It was 1977, and the German-born inventor had made appointments at all of the major electronics companies—Yamaha, Grundig, ITT, etc.—and each…

How the Grammy Awards Is Staying in Tune With the Times

CMO Evan Greene knows they are a changin’

If you were among the 25 million people who watched the Grammy Awards last month, you also watched Evan Greene's act. As CMO of the Recording Academy, Greene's responsibilities include…

Why the Magic 8 Ball Still Holds Our Fascination

Can a classic toy stay relevant? Signs point to yes

Abe Bookman's toy was a flop. He should have seen it coming. After all, the toy was a fortune-telling device. It was 1950, and for the previous four years, Bookman's company…

These 13 Visually Stunning Ads Offer a Glimpse of Airlines' Golden Age

When seats were wide, wine was cold and life was good

Consumers look to airlines for plenty of things these days, but glamour probably isn't one of them. Unless you're among the privileged few who can afford to fly in premium…

Seriously: Why Can't Ben & Jerry's Make a Cannabis Ice Cream?

Founders are for it, fans are pumped, but it won't be easy

The happy duo of Ben Cohen and Jerry Greenfield (better known to snackers as the men behind Ben & Jerry's ice cream) fired a shot heard around the pot world…

Why So Many People Are Suddenly Wearing $600 Canada Goose Coats

Thank Sundance, Kate Upton and penguins

Supermodel Kate Upton is already known for her enormous … accomplishments, but her most impressive by far took place in December 2012. Wearing little more than boots and a bikini…

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