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Robert Klara
The Myths and Mysteries of Apple's Apple How a piece of fruit with a bite mark became the world's most famous logo

Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent…

January 5, 2015, 12:03 AM EST

Have We Entered the Age of Brand Terrorism? Why foreign operatives have their sights set on America's famous brand names

In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in…

November 30, 2014, 11:35 PM EST

Are You a Felon? According to Google, You Just Might Be This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

March 3, 2014, 9:59 PM EST

'Tis the Larceny Season Beware of online holiday scammers as technology makes it easy for thieves to lay their traps

With the average American planning to drop over $1,000 this holiday season, 45 percent shopping online and 71 percent paying with debit or credit cards, there’s just one group salivating…

December 3, 2012, 12:05 AM EST

Perspective: Hide That Thing Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

October 10, 2012, 6:43 AM EDT

Going Clubbing With Cole Haan Why the 84-year-old fashion label decided to go digital and downtown

It’s a good thing that Cole Haan footwear comes with Nike’s comfy Air cushioning, because Ivan Wicksteed has been on his toes lately. Since taking over as CMO nearly a…

October 2, 2012, 6:24 AM EDT

Perspective: Taking It Off the Chin Ads for electric shavers used to be long, technical treatises. Then came manscaping

The practice of men shaving hair off their faces became de rigueur grooming starting with Alexander the Great—or so many historians agree. Those who don’t can at least agree on…

June 14, 2012, 7:03 AM EDT

Profiting From Hoodiegate Chris Lindland talks about timing, humor and other secrets of 'viral clothing.'

If that old saw about everyone getting his 15 minutes of fame is true, Betabrand CEO Chris Lindland got his the other week during the Facebook IPO. It started with…

June 6, 2012, 6:14 AM EDT

Perspective: From Brick to Slick Cellphones have changed a lot in 20 years, but the tactic used to sell them? That's still vintage 1988

Though Apple and the late Steve Jobs have been praised (with justification) for improving, streamlining, face-lifting and otherwise revolutionizing the cellphone, it’s only fair to note the one thing Jobs…

February 16, 2012, 6:26 AM EST

Where Your Gadgets Go to Die Hardware recycling programs offer an easy way to get rid of old PCs or phones. But at what cost to privacy and the environment?

Five years ago, when Best Buy approached Electronic Recyclers International to start a pilot recycling program in 100 of its stores, other retailers considered them heretics. “People said, ‘Oh my God,…

January 1, 2012, 12:35 AM EST

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