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Robert Klara

Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans?

Peer into the fitting room of the future

A couple of years ago, the apparel industry was abuzz about Me-Ality, a tech startup from Nova Scotia, Canada, with a radical proposition: If 3-D digital scanning booths could size…

The Myth and Magic of WD-40, the Cold War Lube That Changed America

Admit it: You’ve got at least one can at home

According to the most recent census, there are 115,227,000 households in America, and they don't have a lot in common. Only 33 percent have kids, 18 percent are millionaires, and…

How Sony's Walkman Changed the World

Before CDs and MP3s, this little machine made music portable

Andreas Pavel was getting tired of being laughed at. It was 1977, and the German-born inventor had made appointments at all of the major electronics companies—Yamaha, Grundig, ITT, etc.—and each…

The Myths and Mysteries of Apple's Apple

How a piece of fruit with a bite mark became the world's most famous logo

Earlier in December, conservative commentator Glenn Beck raised eyebrows when he managed to link Apple's famous logo to, among other things, Nazis, homosexuality and Benedict Cumberbatch. Beck had been sent…

Have We Entered the Age of Brand Terrorism?

Why foreign operatives have their sights set on America's famous brand names

In October, FBI director James Comey no doubt caused a sleepless night for many an executive when he told CBS' 60 Minutes that "there are two kinds of big companies in…

Are You a Felon? According to Google, You Just Might Be

This startup is out to clean up your online profile

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about anyone who Googled him would have…

'Tis the Larceny Season

Beware of online holiday scammers as technology makes it easy for thieves to lay their traps

With the average American planning to drop over $1,000 this holiday season, 45 percent shopping online and 71 percent paying with debit or credit cards, there’s just one group salivating…

Perspective: Hide That Thing

Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

Going Clubbing With Cole Haan

Why the 84-year-old fashion label decided to go digital and downtown

It’s a good thing that Cole Haan footwear comes with Nike’s comfy Air cushioning, because Ivan Wicksteed has been on his toes lately. Since taking over as CMO nearly a…

Perspective: Taking It Off the Chin

Ads for electric shavers used to be long, technical treatises. Then came manscaping

The practice of men shaving hair off their faces became de rigueur grooming starting with Alexander the Great—or so many historians agree. Those who don’t can at least agree on…

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