Robert Klara | Adweek
Advertisement
Robert Klara
5 Musical Instruments You’d Die to Own Got a few million to spend? The world’s coolest gear is on sale.

Online auction sites like eBay grab all the press these days, even though consumers spend double the money at live auctions (some $268 billion a year). And while auction houses…

April 6, 2014, 8:34 PM EDT

How Brands Are Selling the First Day of Spring A harvest of puns and special offers galore

You know it’s been a seriously awful winter when the first day of spring becomes a reason for a major marketing promotion. From national movie chains to local restaurants, everyone…

March 20, 2014, 4:32 PM EDT

12 Snapshots From America's Biggest Toybox Adweek hits Toy Fair 2014, where half the 'kids' are over 30

It takes a lot of imagination to make a trip to New York’s dark and cavernous Javits Center any fun. Fortunately, Toy Fair has just enough of it. The gargantuan…

February 19, 2014, 6:55 AM EST

Some of Today’s Coolest Digital Devices Take a Page From the Past Analog chic

It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the…

February 3, 2014, 11:09 PM EST

The Worst Brand Extensions of 2013 What were they thinking?

January 14, 2014, 12:53 AM EST

The Best Brand Extensions of 2013 Connecting with consumers in a meaningful way

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points…

January 14, 2014, 12:51 AM EST

Adweek Picks the Year's Most Bizarre Gifts Ridiculous items for when money is no object, and taste is no subject

As you read this, Americans are in the process of buying $602 billion worth of presents. And thanks to the Web (where $82 billion of that money will be spent)…

December 16, 2013, 10:27 PM EST

10 Brands That Changed the World They don’t merely influence our spending habits, they determine who we are

From fast food to fast fashion, a glass telephone to plastic money, some brands don't merely influence our spending habits—they determine who we are. All are household names, not just…

November 17, 2013, 9:53 PM EST

Brand Genius Was the Place to Be Scenes from the cool side of the rope

Capitale, the classic event space in New York, hosts its share of swish parties. But seldom was the house full of so much creativity as the night of Sept. 25 for Adweek’s…

October 6, 2013, 10:37 PM EDT

16 of the Gayest Ads in History
Advertisement