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Robert Klara
6 Ways to Smuggle Your Booze Into the Game Heads up, NCAA fans: These brands have the solution to a dry stadium

With the college football season barely two weeks old, schools that aren’t in the five power conferences are scrambling for ways to boost revenue for their stadiums. One sure-shot marketing…

September 8, 2014, 10:37 PM EDT

The 6 Greatest Spokescats in the History of Advertising Famous felines that found careers in marketing

If anyone needed proof that catvertising has come into its own, it was the announcement earlier this summer that Grumpy Cat—the sour-faced feline who happens to have 6.3 million Facebook…

August 12, 2014, 12:22 PM EDT

5 Totally Drinkable High-Proof Liquors That Will Make You Look Cool Why brands are drunk on high-octane booze that's gone high-class

Imbibers who make high demands of their bourbon and vodka can’t help but have noticed the proliferation of boutique spirit brands lately. These are the liquids that differentiate themselves with…

June 23, 2014, 12:08 PM EDT

5 Musical Instruments You’d Die to Own Got a few million to spend? The world’s coolest gear is on sale.

Online auction sites like eBay grab all the press these days, even though consumers spend double the money at live auctions (some $268 billion a year). And while auction houses…

April 6, 2014, 8:34 PM EDT

How Brands Are Selling the First Day of Spring A harvest of puns and special offers galore

You know it’s been a seriously awful winter when the first day of spring becomes a reason for a major marketing promotion. From national movie chains to local restaurants, everyone…

March 20, 2014, 4:32 PM EDT

12 Snapshots From America's Biggest Toybox Adweek hits Toy Fair 2014, where half the 'kids' are over 30

It takes a lot of imagination to make a trip to New York’s dark and cavernous Javits Center any fun. Fortunately, Toy Fair has just enough of it. The gargantuan…

February 19, 2014, 6:55 AM EST

Some of Today’s Coolest Digital Devices Take a Page From the Past Analog chic

It was Albert Einstein who said “The distinction between the past, present and future is only a stubbornly persistent illusion.” He was talking about relativity, of course, but just hold the…

February 3, 2014, 11:09 PM EST

The Worst Brand Extensions of 2013 What were they thinking?

January 14, 2014, 12:53 AM EST

The Best Brand Extensions of 2013 Connecting with consumers in a meaningful way

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points…

January 14, 2014, 12:51 AM EST

Adweek Picks the Year's Most Bizarre Gifts Ridiculous items for when money is no object, and taste is no subject

As you read this, Americans are in the process of buying $602 billion worth of presents. And thanks to the Web (where $82 billion of that money will be spent)…

December 16, 2013, 10:27 PM EST

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