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Robert Klara

A Brief History of How Times Square Got So Naked

Blame Naked Cowboy if you want, but advertising started it all

“Free your mind! Free your nipples!” yelled one woman. “I’m here to watch tits,” announced a man nearby. This was Sunday. The occasion: New York’s Topless Parade, a procession of about 300…

Adweek Announces the Winners of Its 2015 Brand Genius Awards

Saluting the best and brightest marketing in the business

Adweek is pleased to announce the winners of the magazine’s annual Brand Genius Awards, the marketing industry’s highest honor. Now in their 26th year, the awards recognize the talented men…

Throwback Thursday: When Doctors Prescribed 'Healthy' Cigarette Brands

White coats, black lungs and dubious studies

Don’t be foolish, take your doctor’s advice: Smoke a fresh cigarette. From the 1930s to the 1950s, advertising’s most powerful phrase—“doctors recommend”—was paired with the world’s deadliest consumer product. Cigarettes weren't…

7 Times CEOs Said Really Dumb, Customer-Alienating Things

Departing Lululemon chief isn't the only one to go way off-message

When yoga-apparel megabrand Lululemon announced that founder Dennis “Chip” Wilson would be divesting himself of his remaining stake in the company, HQ gave no official reason for his cashing out. But…

12 Modern Tech Devices the Smithsonian Is Saving for Posterity

Figuring out which iPhone to keep (and which to toss)

Ask what’s in the American history collection at the Smithsonian Institution, and most people will mention really old stuff like The Star-Spangled Banner or a few chunks of Plymouth Rock…

8 Ways the Creature From the Black Lagoon Still Walks Among Us

How does a 61-year-old, C-list monster stay so popular?

In a few weeks, New York-based Mezco toys will release a new action figure as part of its Living Dead Dolls series. The figure is 10 inches tall, highly detailed…

Fashionistas Had to Post 26,000 Tweets to Crack Open This Mysterious Orb

How Nars created a 'Breakthrough' event

Fashion-forward American women are willing to do a lot to get their hands on the season's "it" bag. But how about flocking to the Web to join in a rapid-fire…

How Goodwill's New Boutiques Are Dressing Up Secondhand Shopping

Old-fashioned threads, cutting-edge spaces

When Macklemore donned a mangy fur coat and strutted over the used sofas in his 2013 "Thrift Shop" video, fans got a good look at the Goodwill Outlet at 1765…

11 Brand Names That Simply Couldn't Survive the Times

Ayds diet candy and Isis Chocolates were doomed

Despite the sweetness of the confectionery business, a Belgian chocolate brand found itself in a bitter struggle last year. The company had been making its famous pralines since 1923, but…

Brands That Make Your Mobile Life Cooler

Texting gloves, mobile surgeons and purse chargers are part of a $125 billion business

The mobile industry is worth some $1.56 trillion. Most of that money comes, of course, from the sale of devices and the data plans that go with them. But a…

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